HEADLINE CRITERIA

• Did the headline caught your attention?
• Was the headline directed at the correct target person?
• Did the headline contain power words that sparked your emotions?
• Was the headline short and sweet?
• Were the words "YOU" or "YOURS" used?

AD COPY FIRST LINE CRITERIA

• Did the first line of the ad copy contain a power benefit?
• Did the first line of the ad copy entice you to read more?
• Did the first line of the ad copy relate well to the headline?
• Did the first line of the ad copy relate to you as the reader?

BENEFITS STATEMENT CRITERIA

• Were you able to extract any benefits to the reader from this ad?
• Were the benefits strong enough for you to want to see more?
• Were these benefits directed towards the product or to the reader?

CALL TO ACTION STATEMENT CRITERIA

• Was there a call to action statement in the ad?
• Did the call to action statement imply urgency?
• Was the call to action statement easy to implement?

POWER WORDS USED CRITERIA

• Count the power words used in the ad. There should be at least 4 or more. Such words as You, Save,Results,Free,Instant,Discover,Powerful,Improved,Hot,Secret,Proven,Money,Easy and New.

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