"The ADSTPLC Newsletter" 
>>----------------------<<
The Newsletter that teaches and informs you on How to
Create Ads That Pull Like Crazy.


October 12, 1999
Volume 1 Issue #3

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You are receiving this newsletter, ADSTPLC, because you have
"Requested" subscription to this service. This newsletter
Is 100% OPT-IN!  Subscription details are found at the end.
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>>How to Succeed in Business Quote<<

.if you have faith as small as a mustard seed...
Nothing will be impossible for you.

Matthew 17:20
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>>Submit your ad for analysis<<
Starting a new advertising campaign? Want to know how well your
ad will pull? So, why not let our subscribers help you out! Submit
your ad and let us analyze it for you. Great way to hit the streets
running. In each issue we will be rating ads submitted by our subscribers.
All ads that are rated 20 -25 points will be displayed in this
section of our newsletter. To find out how to submit your ad for
ratings just go to:
<a href="http://unionez.net/adsezine/Ratings.html">http://unionez.net/adsezine/Ratings.html</a>
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>>In This Issue<<

1. Editors Corner
2. Health Tip 
3. This Issues Ad Tip
4. Chuck's Ramblings
5. Featured Article
6. Rate These Ads
7. Your Ad Writing Tools
8. Great Places to Post Your Ads
9. Subscriber Comments
10. Subscription Info
11. Free Advertising
12. What's Coming Up
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>>Editors Corner<<

Welcome to our 83 new subscribers. If you haven't received a copy
of our E-BOOK "The Internet Ads Tips Super Book", then go here now to
get your copy.

<a href="http://unionez.net/Ebook.html">http://unionez.net/Ebook.html</a>

I have archived the back issues of ADSTPLC Newsletter. You can review
them at:
<a href="http://unionez.net/adsezine/BackIsse.html">http://unionez.net/adsezine/BackIsse.html</a>

Congratulations to Barry Glusky! Barry is now the leader to win the
FREE 150-Minute Calling Card for recommending new subscribers to our
newsletter. Keep up the good work Barry. Learn how you can win a free
customized E-book or 150-Minute Calling Card by recommending your 
friends or colleagues to this newsletter.

<a href="http://unionez.net/adsezine/Recommed.html">http://unionez.net/adsezine/Recommed.html</a>

Thanks for all the wonderful comments about this newsletter and E-book.
Your comments and suggestions are what keep me going with this newsletter.
Keep them coming (Good or Bad). I have "tough" skin!

This Newsletter was featured on the List-A-Day site recently. Read
what they had to say. 

<a href="http://List-A-Day.com/listaday-biz/092999.html">http://List-A-Day.com/listaday-biz/092999.html</a>

Make sure that you check out our Free Classifieds section. Want to have
your ads analyzed for maximum responses? Then send them in so that we
can rate them for you. See the "Ratings Section" to learn how.

This issues' Ad Tip and Featured Article are centered on probably
the most important key word to your success in writing Killer Ads and
ad copy.."Emotions". Spark your reader's emotions and your ad responses
will definitely rise to new heights.

Please remember that this is your Newsletter. Your comments and 
suggestions are welcome. 

Your Editor

Chuck Crawley
<a href="mailto:editor@unionez.net">mailto:editor@unionez.net</a>

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>>This Issues Health Tip<<

GROW A BREATH OF FRESH AIR
Studies have shown that the air we breathe inside often contains
toxic chemicals from carpeting,paint and appliances..even nail polish
and correction fluid. But you can improve your air quality by making
space for plants such as peace lilies,rubber plants and spider plants.
Experts say they filter pollutants out of the air and consume airborne
toxins.

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>>This Issues Ad Tip<<

Make a list of the 5 most appealing benefits of your product
or service. These should be emotionally appealing to your 
target market. Here's an example. Let's say you are promoting
a manual that teaches you how to triple your investments in the
stock market.

Your benefits list may look like this:

* teaches you how to triple your money
* learn how to read stock quotes
* best time to sale your investments
* where to find the best deals
* 250 pages of tips

Or your benefits list could look like this:

* Turn your $100 bills into $1000 bills within a few months.
* Discover how stock quotes can put money in your pockets
* How to sell your investments and make big profits
* Learn how to find the best deals like the pros
* You'll make more money with this book than you've ever imagined

Notice how the second list appeals to your reader emotions. Trigger 
their emotions and you'll force them to response to your ad.

So what are Emotions anyway? Well Webster's definition goes
something likes this.." Disturb, psychic and physical reaction
subjectively experienced as strong feeling and physiologically
involving changes that prepare the body for immediate vigorous 
"Action". Man, that says it all!

Now, use the emotionally appealing benefits list and create your ad and
ad copy directly from the words used in the list. You've just created
an "Ad That Will Pull Like Crazy". 

If you need a little help putting together those emotional words in your
benefits list, then here's a comprehensive list that you can refer to
from time to time. This list will help you substitute technical words 
for emotional words in your ads and advertising materials. Just click
on this link and bookmark it for future reference.
<a href="http://unionez.net/adsezine/Emotions.html">http://unionez.net/adsezine/Emotions.html</a>

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>>Chucks' Ramblings<<

Make sure you check out our Killer Ad Articles Archive. Another 
source for learning how to "Create Ads That Pull Like Crazy".
<a href="http://unionez.net/adsezine/AdArtcle.html">http://unionez.net/adsezine/AdArtcle.html</a>

Need some great content for your website? Check out the Weekly Tips
Graphic. Place it on your site and give your visitors a great ad 
writing tip that changes automatically each week. Keep them coming
back! Check it out at:
<a href="http://unionez.net/adsezine/Weektip.html">http://unionez.net/adsezine/Weektip.html</a>

Great Site For Testing Your Ads!
The Most Responsive SAFE OPT-IN List On The Internet!
Get your ads in front of 4500 Anxious prospects twice
weekly for less than the cost of a couple of pizzas.
Join Today and start posting your ads by tomorrow.
<a href="http://www.smart-list.com/members/candlent">http://www.smart-list.com/members/candlent</a>

Are you Floundering?
Struggling to move forward with your online marketing effort?
Slow to act because you're not quite sure how to proceed?
Well relax? Become an Internet Warrior and move into Internet
marketing heaven! Read how others just like you have made that move: 

http://thewarriorgroup.com/cgi-bin/whatpeoplesay.cgi?4291CC
or
<a href="http://thewarriorgroup.com/cgi-bin/whatpeoplesay.cgi?4291CC">Warriors</a>

Can you really afford NOT to make that move Today?

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>>Featured Article<<

"How To Advertise In Multimedia Brilliance!"
======================================================
Want To pull in Cash Like Ant's Swarming On Chocolate!

Learn How To Smash Your Competition Like A Runaway Locomotive!

Marketing So Easy That my 8 year old Can Do It!

Do your ads reap with color, excitement, and just plain mentally
wear down your reader? If not, than maybe that's why your
advertising needs a little dose of Multimedia Brilliance.

Every since the emergence of the WWW (World Wide Web) the Internet
has been transformed into multimedia brilliance. Sound, color and
video has us all demanding even more. When you logon to the WWW you
are bombarded with this multimedia explosion that just tugs at your
emotions like magnets. No more black and white thinking. If you are
going to succeed then you must begin to design your advertising
campaigns to appeal to this new media. 

Emotions, that the new sheriff in town these days. Learn how to 
simulate the emotions of your target market and you can force 
them to buy whatever you are selling! Here are a few tips that will
start you in that direction.

So what are Emotions anyway? Well Webster's definition goes
something likes this.." Disturb, psychic and physical reaction
subjectively experienced as strong feeling and physiologically
involving changes that prepare the body for immediate vigorous 
"Action". Man, that says it all!

If you are in the business of selling than emotions are your best 
friend. Stimulate the emotions and you will create an immediate 
"Vigorous action". Now isn't that just what the doctor ordered. Just
like the ad samples at the beginning of this article you must learn
how to use words to create a mental picture in the mind of your 
audience. 

But first you must be able to create a mental picture in 
everything that you do as an Internet marketer. Look at your
product or service though the eyes of your target market. Now what
do you see?  What is it that you can say about your product or
service that will create a mental picture in the minds of your 
prospects. 

Maybe it is time that you take a another look at your web page and
classified ads. Inject them with "trigger words" that produces
emotional reactions. Use power words and expressions that best 
represent the mental pictures that will get your point across in the
minds of your web site visitors and classified ad readers.

Force them to "see" in the minds eye the benefit that your product
or service has to offer them. Motivate them with the four great 
motivators of today, Fear, Guilt, Greed and Exclusivity. 

Fear is the most potent. Tell them what they will lose out on if they
don't buy your product or service. Inject them with failure, not being
accepted, being taken advantage of, or missing an opportunity. This
approach will certainly trigger their emotions and create an emotional
reaction. Then when you've got them down on their knees sulking in
their emotions, let them know that you have the answer to their fears!
Then all you have to do is lead them to your order page! 

Hopefully I have triggered a new outlook for you in this article. 
Stop thinking in black and white. Look at your product or service with
new eyes. Use words, expressions, and multimedia effects that will
trigger the emotions of your prospect and customers. Remember the
definition of emotions and use it to create multimedia brilliance in
your advertising campaigns.

Chuck Crawley

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>>Rate These Ads<<

Ad#1
====
Do YOU Want An INSTANT  $300 - $800/Month Pay Raise?
FREE information: Secrets The IRS Is Scared To Death You'll Discover!
Proven, Powerful Money-Making System.  Guaranteed Results! 
http://www.profitsathome.com/jse.htm  Click on the link NOW!

Ad#2
====
The BEST BUBBLING BREW!
Green Tea is healthful and stimulating! Get the lowdown and shop for
other necessiTEAS . VIsit  www.japandesignworks.com?IW

Rating These Ad by your Editor:
Ad#1
=====
1. Headlines (rating 5)
   Headline contains power words "INSTANT" and the most important 
   word "YOU". Good attention-getter. If placed in business type
   publication, should get good responses.

2. Ad Copy First Line (rating 5)
   Contains power benefit "FREE information". Forces reader to want
   to read more. Good flow from the headline.

3. Benefits Statement (rating 4) 
   Should include a least one benefit to me that this Free report
   will reveal. The "Guaranteed Results" is a real kicker for me.

4. Call To Action Statement (rating 5) 
   Good link with a statement to click on this link "Now".

5. Power Words Used (rating 5)
   Excellent use of power words. INSTANT,PROVEN,YOU,GUARANTEED 
   FREE,DISCOVER,SCARED,SECRET.

Total Rating Ad#1 - 24 points (KILLER AD STATUS!)

Ad#2
====
1. Headline (rating 5)
   Headline is short and sweet. Contains two great emotional power
   words "Bubbling Brew". Makes your mouth water!

2. Ad Copy First Line (rating 5)
   "Healthful and Simulating" are also powerful emotional words that
    flow well from the headline. Makes me want to read more.

3. Benefits Statement (rating 3)
   Great benefits for me in the headline and first line of copy.
   Second line of ad is a little weak. The word "lowdown" could be
   substituted for a stronger word or statement.

4. Call to Action Statement (rating 2)
   No real call to action statement. Could use something like:
   "Discover how to get your Cup Of Tea Today!"

5. Power Words Used (rating 2)
   I only count 3 power words used. More importantly the most powerful
   word "YOU" was not used at all.

Total Rating Ad#2 - 17 points (Almost There)
 
Send in your ratings of these ads in the same format that I used in 
ads above. Let's help each other out here. Your opinions are important
to our subscribers. We can all write Killer ads if everyone participates.
There is no other place where you can get your ads rated by real folks
before you put them into production. Here's to participate in the ad ratings
system. Send in your ratings of the adove ads today. We'll all benefit and 
so will you.

<a href="http://unionez.net/adsezine/Ratings.html">http://unionez.net/adsezine/Ratings.html</a> 
----------- 
>>Ad Writing Tools<<

Our Ad Writing Articles Archive
<a href="http://unionez.net/adsezine/AdArtcle.html">http://unionez.net/adsezine/AdArtcle.html</a>

Create Your Own Marketing Profile Statement On-Line
<a href="http://unionez.net/adsezine/Mprofile.html">http://unionez.net/adsezine/Mprofile.html</a>

List of Technical vs. Benefits Words
<a href="http://unionez.net/adsezine/Emotions.html">http://unionez.net/adsezine/Emotions.html</a>

Place This Weekly Ad Tips Graphic on Your Site and KEEP EM COMING BACK!
<a href="http://unionez.net/adsezine/Weektip.html">http://unionez.net/adsezine/Weektip.html</a> 

Our Past Issues Archive
<a href="http://unionez.net/adsezine/BackIsse.html">http://unionez.net/adsezine/BackIsse.html</a>
-----------

>>Great Places To Post Your Ads<<

Let us know your favorite advertising spots on the internet. Include
the details of where, how and the results that you are getting. 
Here's one of my favorite spots.

Yoken Private Mailings
<a href="http://yoken.com/privatemailing.htm">http://yoken.com/privatemailing.htm</a>
Your ad mailed to over 3200 safe email addresses.
I have consistently gotten 2% or better on each ad that I have
submitted using this service. Cost is $18 per mailing.
-----------
>>Your Comments<<

I am a new subscriber and just wanted to let you
know that I have enjoyed this issue very much and
am looking to more in the future.  I just started
my own web hosting/web design home-based
e-business so I find any and all marketing advice
very helpful at this stage, so many thanks for a
fine e-zine!

Debi Compton
ColumbuScene.com
==========================================================
Great to see your newsletter! I do have a suggestion which
you should take a quick look at before the next issue.

The subject is your links. The way you do them now with the <>
brackets and the "href=" is just fine for your subscribers at aol;
but, I have to copy and paste them to my browser window to go to 
the suggested location.The links are not hot in my E-Mail window.
I usually start the Outlook program to hook up to the web and it 
automatically downloads my mail. Then I use a link to open the 
browser and continue reading while the first page loads. Now,
if your links are not capable of opening my browser, then I
continue reading mail until I get to a link that will do so. I may
or may not get back to your newsletter that session; and, as a
result, I may not have my browser open when I return to your piece.
 
Gary Stahl, volunteer@multipro.com 
==========================================================
Send me your comment about this newsletter. 
<a href="mailto:editor@unionez.net?subject=comments">mailto:editor@unionez.net?subject=comments</a>
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============================================================
Advertising in ADSTPLC is FREE to our subscribers only. I will only post
10 -15 ads per issue. I will only accept one ad per subscriber. Ads will
will be accepted on a first come first serve basis. Go here to submit your ads.
<a href="http://unionez.net/adsezine/Freeads.html">Free Ads</a>
-----------
>>Recommend ADSTPLC and Receive Free Gifts
Send a copy of this Newsletter to a friend or colleague. Or better yet,
send a copy to your entire download, this will be a great way to help
you explode your sales. Plus earn a Free Customized E-BOOK or a Free
150-Minute Calling for your referral. Go here to get the details:
<a href="http://unionez.net/adsezine/Recommed.html">Recommend</a>

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>>Subscription Info<<

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>>What's Coming Up!<<

Great tips on placing your ads in ezines. Learn what you should do
to maximize your response rates.

Don't forget to send in your ads for rating by our subscribers. These
ads will help us learn by example as we analyze each ad based on the
rating system described in this issue.

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The ADSTPLC Newsletter
Copyright 1999 All rights reserved

Chuck Crawley, Editor
<a href="mailto:editor@unionez.net">mailto:editor@unionez.net</a>
P.O. Box 1301
Yorktown, Va. 23692
757-490-5565