"The ADSTPLC Newsletter" 
>>----------------------<<
The Newsletter that teaches and informs you on How to
Create Ads That Pull Like Crazy.


November 12, 1999
Volume 1 Issue #4

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You are receiving this newsletter, ADSTPLC, because you have
"Requested" subscription to this service. This newsletter
Is 100% OPT-IN!  Subscription details are found at the end.
------------
>>How to Succeed in Business Quote<<

.if you have faith as small as a mustard seed...
Nothing will be impossible for you.

Matthew 17:20
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>>Submit your ad for analysis<<
Starting a new advertising campaign? Want to know how well your
ad will pull? So, why not let our subscribers help you out! Submit
your ad and let us analyze it for you. Great way to hit the streets
running. In each issue we will be rating ads submitted by our subscribers.
All ads that are rated 20 -25 points will be displayed in this
section of our newsletter. To find out how to submit your ad for
ratings just go to:
<a href="http://unionez.net/adsezine/Ratings.html">http://unionez.net/adsezine/Ratings.html</a>
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>>This Issue's Killer Ad Rated By Our Subscribers<<

Do YOU Want An INSTANT  $300 - $800/Month Pay Raise?
FREE information: Secrets The IRS Is Scared To Death You'll Discover!
Proven, Powerful Money-Making System.  Guaranteed Results! 
http://www.profitsathome.com/jse.htm  Click on the link NOW!

>>In This Issue<<

1. Editors Corner
2. Health Tip 
3. This Issues Ad Tip
4. Chuck's Ramblings
5. Featured Article
6. Rate These Ads
7. Your Ad Writing Tools
8. Great Places to Post Your Ads
9. Subscriber Comments
10. Subscription Info
11. Free Advertising
12. What's Coming Up
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>>Editors Corner<<

Hello everyone. Sorry for the delay of this issue. I've been having 
problems with my web hosting site. It's been down now for over two 
weeks. There has been one problem after another and it's still not
completely back on-line.

Here's a lesson that I have learned in the last few weeks that can
help you with your web site. Create a backup site that you can use
if your main site goes down. You can use one of the free sites to copy
your web pages,graphic files and other files to from your main site.
Do it today. You'll be glad that you did, believe me!

Welcome to our 30 new subscribers. If you haven't received a copy
of our E-BOOK "The Internet Ads Tips Super Book", then go here now to
get your copy.

<a href="http://unionez.net/Ebook.html">http://unionez.net/Ebook.html</a>

I have archived the back issues of ADSTPLC Newsletter. You can review
them at:
<a href="http://unionez.net/adsezine/BackIsse.html">http://unionez.net/adsezine/BackIsse.html</a>

Congratulations to Barry Glusky! Barry is our October winner of the 
FREE 150-Minute Calling Card for recommending the most new subscribers
to our newsletter. Keep up the good work Barry. Learn how you can win a free
customized E-book or 150-Minute Calling Card by recommending your 
friends or colleagues to this newsletter. Barry Glusky send me your mailing
address so that I can send your Calling Card.

<a href="http://unionez.net/adsezine/Recommed.html">http://unionez.net/adsezine/Recommed.html</a>

Make sure that you check out our subscribers ad rating comments. Read 
these comments and learn how to improve your own ads. Want to have
your ads analyzed for maximum responses? Then send them in so that we
can rate them for you. See the "Ratings Section" to learn how.

This issue's Featured article by Robert Olson will teach you the
Ad Writers Formula to writing Ads that Really Pull!
 
Please remember that this is your Newsletter. Your comments and 
suggestions are welcome. 

Your Editor

Chuck Crawley
<a href="mailto:editor@unionez.net">mailto:editor@unionez.net</a>

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>>This Issues Health Tip<<

KEEP BUGS OUT OF BROWN-BAG LUNCHES
School-room temperatures provide an ideal environment for bacteria
growth in lunch boxes, but doctors at Baylor College of Medicine say
you can keep them out by freezing water bottles and juice boxes and
using them to insulate sandwiches and other items. (They'll thaw by
lunchtime.)

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>>This Issues Ad Tip<<

Four tips on how to make your ad pull better responses.

1. Never try to sell your product in your ad.


2. When advertising in Ezines, always capitalize your headline.


3. Always spell check your ad before submission.


4. Benefits, benefits, benefits!

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>>Chucks' Ramblings<<

Make sure you check out our Killer Ad Articles Archive. Another 
source for learning how to "Create Ads That Pull Like Crazy".
<a href="http://unionez.net/adsezine/AdArtcle.html">http://unionez.net/adsezine/AdArtcle.html</a>

Need some great content for your website? Check out the Weekly Tips
Graphic. Place it on your site and give your visitors a great ad 
writing tip that changes automatically each week. Keep them coming
back! Check it out at:
<a href="http://unionez.net/adsezine/Weektip.html">http://unionez.net/adsezine/Weektip.html</a>

Great Site For Testing Your Ads!
The Most Responsive SAFE OPT-IN List On The Internet!
Get your ads in front of 4500 Anxious prospects twice
weekly for less than the cost of a couple of pizzas.
Join Today and start posting your ads by tomorrow.
<a href="http://www.smart-list.com/members/candlent">http://www.smart-list.com/members/candlent</a>

Are you Floundering?
Struggling to move forward with your online marketing effort?
Slow to act because you're not quite sure how to proceed?
Well relax? Become an Internet Warrior and move into Internet
marketing heaven! Here's what's in it for YOU:

http://thewarriorgroup.com/cgi-bin/whatsinside.cgi?4291CC
or
<a href="http://thewarriorgroup.com/cgi-bin/whatsinside.cgi?4291CC">warrior</A>

Read WHY others just like you have made that move: 

http://thewarriorgroup.com/cgi-bin/whatpeoplesay.cgi?4291CC
or
<a href="http://thewarriorgroup.com/cgi-bin/whatpeoplesay.cgi?4291CC">Warriors</a>

Can you really afford NOT to make that move Today?

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>>Featured Article<<

Learn the Ad Writers Formula and Write Ads that
Really Pull!
 
By:  Robert Olson
 
For many years I was an advertising consultant in
the mail order industry. I heard so many people
complain about how bad so and so publication was and
how it didn't pull any or very few responses.
Sometimes, people never consider that their ad may
have been to blame for the outcome. As advertisers,
we need to shoulder the responsiblity. We need to
understand that to write ads that pull,  means
learning another profession or at least learning the
bare basics so our advertising is not in vain. Read
on and you can discover the ad writer's formula used
for decades by successful copywriters.
  
First,  think about words for a moment. Think about
how powerful they can be.  Words.... so powerful
they can cause people to fight or a whole country to
 
go to war.  Words make us laugh and they can make us
cry but they can also make people buy!  Ads written
with a proven formula and with the right words can
pull responses like crazy. If the ad is in a place
where it can be read for years, the responses will
just keep coming. One of my best ads was  placed in
mail order publications back in 1993 and today I
still get responses to that particular ad everyday!
Here is that ad:
 
Save up to 50% on Groceries!
Plus Earn Thousands of $$$'s
Helping Others Save!
Write or call today!
 
This ad was written using the basic formula that
most copywriters use. The fact is that anyone can
use this formula and when you, you will see
measurable results. Here is the formula:
 
attract     -  Attention
 
generate  -  Interest
 
stimulate  -  Desire
 
ask for     -  Action
 
When people are scanning ads, and their eyes move
across your ad, you only have a few seconds if that
to capture their attention. The  first objective is
to write a headline that can attract the reader's
Attention. This is the first step of the four part 
formula for writing successful ads. You want it to
be your ad that grabs the 
reader's attention. You may have to write pages of
different headlines to get one that stands out from
the rest but this is really a small price to  make
the difference between success and failure.

Start by writing down the main benefit of your
product or service.  A benefit is something that
fills a need in the reader's life. It may be more
money or better health. It maybe a service that
saves valuable time or just makes life easier in
some way. When you know what your main benefit is,
start writing  headlines using power words to
emphasize and magnify your main benefit. Before you
begin, it would be wise to read ads for the purpose
of learning to write ads. You will start to see the
big differences between ads.... from the bland to
the downright compelling!  One person might write
'Eggs for Sale' but the next person may make his
eggs sound so much better  even if the eggs are
identical! 'Farm Fresh Eggs for Sale!'  Now don't
those eggs sound much better?

Once you have a headline that you feel can get the
reader's attention, your next job is to develop
'Interest and Desire'. As with most ads, you will
have to do this with a limited amount of words so
don't waste them! The reader of your ad should be
persuaded that what you offer will solve one of
their problems. Let them know that your Herbal Pain
Relief Formula really will give  them a  pain free
life once again! Use power words to emphasize the
benefits they will get if they respond to your ad.
Solve  one of the reader's problems with words and
your are just about there!
 
One of the biggest mistakes made by ad writers is
when they fail to ask the reader to take 'action'.
If you have a Herbal Pain Formula website, you might
close the ad by writing 'To End Your Pain  - Click
Here! If you want the person to respond by email, by
phone or to write to you, tell them how to respond.
If you don't tell them to respond they probably
won't! Here is how an ad for a herbal pain formula
might read:

Live Pain Free!
New Herbal Formula with
Pain Free Guarantee!
To End Your Pain - Click Here Now!
 
Ad writing or copywriting is an art and you can't
learn it all from any one article. But if you will
seek out the information and  spend some time at
developing this art, you can see a difference in
your  response rates. With time, you may even write
an award winner that could pull for years to come!
 
Robert Olson publishes FreeWebPromote a tutorial
based newsletter for internet beginners.Join today
and get 20,000 Free Page Views!. Visit the
FreeWebPromote website and place your ads on 3530
High Traffic websites with one click. Plus get Free
Software that Remembers Passwords and all your
personal info - Fills out internet forms for you!
Click Here Now!

<a href="http://freeyellow.com/members8/freewebpromote/index.html">
or
http://freeyellow.com/members8/freewebpromote/index.html

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>>Rate These Ads<<
These ads were submitted for rating by our subscribers. Check them out
and read how our subscribers rated these ads then take a look at your
own ads. 

Ad#1
====
JewelrySmart.com is the internet’s LARGEST online jeweler providing
unsurpassed service, quality, and a very extensive offering of more than
20,000 pieces of fine jewelry, diamonds, and beautiful gift items with
direct to the public WHOLESALE pricing-NEVER PAY RETAIL AGAIN!!!
WE HAVE what others only boast!!! Come see what so many others already
know!!! Midas Touch Jewelers/JewelrySmart.com
http://www.jewelrysmart.com


Ad#2
====
The $5.00 "HOLLAR" Featuring The RealDeal!  Get it Now at this
unbelievable Price!  It Puts you into the Self-Publishing Business,
Brings Marketing Resources to Your Current Business, shows you how to
get Endless Email Leads, taps you into a "HUGE" File Download Site for
your use! (Reprint Rights included on most files) The Value Never Ends
with your FREE Newsletter Subscription Included!  The List goes on and
on, come see What All You Get!
http://www.hotyellow98.com/ritejeni/index.html

Ad#3
====
IRS RipOff Drains You!
You Pay Too Much in Taxes!  Let the IRS fund your business startup!
Free Report shows how to use IRS $$$ (actually they are YOUR $$$) to 
Start and expand your own home business.  Discover secrets of "the 
big boys."  Proven success plan sent instantly. 
mailto:info@taxbreaktime.com or go to http://www.taxbreaktime.com
Every minute you wait is another dollar wasted.  Get this info NOW.

===================================================================
Now here are the ratings by our subscribers
Go here to review our ratings system:
<a href="http://unionez.net/adsezine/Ratings.html">http://unionez.net/adsezine/Ratings.html</a>
===================================================================
Based on six participants:
**********************************************************************
Ad#1 - Overall Rating 10.5 (Not Ready Yet!)

Comments:
This ad has no headline, no punch in the first line.
The first line is much too long, it will lose readers before they
get to the bottom of the ad. Finally there is no contact info.

This ad is very cliched. The only benefit I saw was never having
to pay retail again - but that wasn't very powerful. The ad was also very
"wordy" and could have been shortened considerably and packed MUCH more
power. Like this:

STEAL OUR JEWELRY!
Wholesale pricing on more than 20,000 unique gift items and stunning jewelry
creations. JewelrySmart.com is THE choice of smart net shoppers. Quality,
service, and selection - where others boast, we deliver!

Missing email or url.

VERY WEAK. No actual headline, doesn't GRAB attention,
Doesn't target any particular segment, didn't use YOU or YOUR,
first line too lengthy (should have been broken down into two or three
shorter lines. Only two benefits mentioned, no enticement to read,
and no real call to action.
*********************************************************************
Ad#2 - Overall Rating 16.8 (Almost There!)

Comments:
This ad is a little better. Title could be better.
First line keeps me interested enough to read on.
Benefits are a little vague, could be stronger.
Call to action is good, but may have been better
before the contact info.

Needs JUST a little work.

Catches the eye.
*********************************************************************
Ad#3 - Overall Rating 17.5 (Almost A Great Ad)

Comments:
Where is the headline? What is a Hollar? 
First line just tells us it's a good deal. (for what?)
Benefits are good, but the call to action is weak.

Wordy and cliched, although I liked the first line. Lots of
benefits but they get lost in all the words. Holler is misspelled.

Hard to improve.
*********************************************************************
Thanks guys and girls for participating in our ads ratings system.  
We can all write Killer ads if everyone participates. There is no other place
where you can get your ads rated by real folks before you put them into
production. We'll all benefit and so will you. Go here to learn how to participate:
<a href="http://unionez.net/adsezine/Ratings.html">http://unionez.net/adsezine/Ratings.html</a> 
----------- 
>>Ad Writing Tools<<

Our Ad Writing Articles Archive
<a href="http://unionez.net/adsezine/AdArtcle.html">http://unionez.net/adsezine/AdArtcle.html</a>

Create Your Own Marketing Profile Statement On-Line
<a href="http://unionez.net/adsezine/Mprofile.html">http://unionez.net/adsezine/Mprofile.html</a>

List of Technical vs. Benefits Words
<a href="http://unionez.net/adsezine/Emotions.html">http://unionez.net/adsezine/Emotions.html</a>

Place This Weekly Ad Tips Graphic on Your Site and KEEP EM COMING BACK!
<a href="http://unionez.net/adsezine/Weektip.html">http://unionez.net/adsezine/Weektip.html</a> 

Our Past Issues Archive
<a href="http://unionez.net/adsezine/BackIsse.html">http://unionez.net/adsezine/BackIsse.html</a>
-----------

>>Great Places To Post Your Ads<<

Let us know your favorite advertising spots on the internet. Include
the details of where, how and the results that you are getting. 
Here's one of my favorite spots.

Yoken Private Mailings
<a href="http://yoken.com/privatemailing.htm">http://yoken.com/privatemailing.htm</a>
Your ad mailed to over 3200 safe email addresses.
I have consistently gotten 2% or better on each ad that I have
submitted using this service. Cost is $18 per mailing.
-----------
>>Your Comments<<

I am a new subscriber and just wanted to let you
know that I have enjoyed this issue very much and
am looking to more in the future.  I just started
my own web hosting/web design home-based
e-business so I find any and all marketing advice
very helpful at this stage, so many thanks for a
fine e-zine!

Debi Compton
ColumbuScene.com
==========================================================
Send me your comment about this newsletter. 
<a href="mailto:editor@unionez.net?subject=comments">mailto:editor@unionez.net?subject=comments</a>
-----------
>>FREE Advertising in This Newsletter<<

Try these "MUST Haves" for the Construction,
Selling from and Promotion of YOUR Web Site
http://rookierewards.com/3mh.html
rookie@SmartBotPRO.net
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-----------
>>Subscription Info<<

This newsletter is 100% opt-in. Here's the subscription info:

To subscribe just click on this link:
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-----------
>>What's Coming Up!<<

More great tips on how to make your ads pull like crazy.

Don't forget to send in your ads for rating by our subscribers. These
ads will help us learn by example as we analyze each ad based on the
rating system described in this issue.

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LEGAL DISCLAIMER
Chuck Crawley accept no responsibility whatsoever for the content,
accuracy, or legality of any published articles, links, ads or other
content in this newsletter.

-----------
The ADSTPLC Newsletter
Copyright 1999 All rights reserved

Chuck Crawley, Editor
<a href="mailto:editor@unionez.net">mailto:editor@unionez.net</a>
P.O. Box 1301
Yorktown, Va. 23692
757-490-5565