"The ADSTPLC Newsletter" 
>>----------------------<<
The Newsletter that teaches and informs you on How to
Create Ads That Pull Like Crazy.


November 29, 1999
Volume 1 Issue #5

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You are receiving this newsletter, ADSTPLC, because you have
"Requested" subscription to this service. This newsletter
Is 100% OPT-IN!  Subscription details are found at the end.
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>>How to Succeed in Business Quote<<

.if you have faith as small as a mustard seed...
Nothing will be impossible for you.

Matthew 17:20
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>>Submit your ad for analysis<<
Starting a new advertising campaign? Want to know how well your
ad will pull? So, why not let our subscribers help you out! Submit
your ad and let us analyze it for you. Great way to hit the streets
running. In each issue we will be rating ads submitted by our subscribers.
All ads that are rated 20 -25 points will be displayed in this
section of our newsletter. To find out how to submit your ad for
ratings just go to:
<a href="http://unionez.net/adsezine/Ratings.html">http://unionez.net/adsezine/Ratings.html</a>
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>>This Issue's Killer Ad Rated by Our Subscribers<<

Ultimate FREE REPORT
Anyone can Pull in $1000 to $5000 a week,
Using the Power of Instant Access!
Discover why 20,000 people can't be wrong.
Find out for yourself Today. Just click on this link NOW.
<a href="mailto:answer3@privatesites.com?subject=Ultimate">mailto:answer3@privatesites.com?subject=Ultimate</a>


>>In This Issue<<

1. Editors Corner
2. Health Tip 
3. This Issues Ad Tip
4. Chuck's Ramblings
5. Featured Article
6. Rate These Ads
7. Your Ad Writing Tools
8. Great Places to Post Your Ads
9. Subscriber Comments
10. Subscription Info
11. Free Advertising
12. What's Coming Up
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>>Editors Corner<<

Welcome to our new subscribers. If you haven't received a copy
of our E-BOOK "The Internet Ads Tips Super Book", then go here now to
get your copy.

<a href="http://unionez.net/Ebook.html">http://unionez.net/Ebook.html</a>

I have archived the back issues of ADSTPLC Newsletter. You can review
them at:
<a href="http://unionez.net/adsezine/BackIsse.html">http://unionez.net/adsezine/BackIsse.html</a>

Has this newsletter help you? I've tried to provide you with workable
information that will help you write ads and ad copy that produce results.
Let me know what you think about the format, content or resource web pages.

One of the areas that I haven't covered yet in this newsletter is ad 
testing. Testing your ads is probably the most important aspect of creating
ads that really meet the KILLER category. Your major goal in your quest
to earn a substantial income marketing on the net should be to uncover that
one Killer Ad that will produce mega responses time and time again.

You can create great ads just by following the techniques that have been
included in each issue of this newsletter. However, In order to transform
a great ad into a Killer ad you must constantly test your ad and ad copy.
Testing is an on-going process, which requires a site that you can always 
go to and quickly place your ads to a targeted audience and get immediate
feedback.

I ran across such a site this week. The site is owned and operated by
Joe Bellshaw. He's a three year internet marketing veteran who has created
a great site called the Online Classified Club. This site contains all of
the resources that are required to put your ad in front of literally
millions of prospects quickly. It really meets all of the requirements
for a good ad testing site. I'm not going to get into all of the details
here but I would highly recommend it for testing your ads. Here's the URL.

<a href="http://hitekhosting.net/cgi-bin/club_click.cgi?ID6402">
or
http://hitekhosting.net/cgi-bin/club_click.cgi?ID6402

Win valuable gifts for recommending your friends and associates to our
Newsletter. Here's how:

<a href="http://unionez.net/adsezine/Recommed.html">http://unionez.net/adsezine/Recommed.html</a>

Make sure that you check out our subscriber's ad rating comments. Read 
these comments and learn how to improve your own ads. Want to have
your ads analyzed for maximum responses? Then send them in so that we
can rate them for you. See the "Ratings Section" to learn how.

This issue's Featured article will teach you how using emotional words can
drive your ads response rates though the roof!

Your Editor

Chuck Crawley
<a href="mailto:editor@unionez.net">mailto:editor@unionez.net</a>

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>>This Issues Health Tip<<

WHEN YOU *SHOULDN'T* USE BOTTLED WATER
It's fine for drinking, but bottled water isn't safe for rinsing
contact lenses. Recent studies have revealed that in many cases,
bottled water is not sterile and could contaminate contact lenses
with bacteria within 24 hour of exposure. Your best bet: stick to
sterile saline solutions formulated for the job.

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>>This Issues Ad Tip<<

The "Mystery" Headline

Your ad headline will make or break your advertising campaign. If it
doesn't grab the attention of your reader than your ad will never get
read. Why not try to create a little "mystery" in your headline. People
are attracted by mystery. After all, the main purpose of your headline
is to attract attention.

Here's a mystery headline example:

"This message will solve your Greatest problem."

Now, I'll bet that this will stop them in their tracks. The reader has
to be mystified after reading this headline. Here are the rules to follow
when using this type of headline.

1. Make the mystery believable.
   If it is totally unbelievable than it will fall out of the realm
   of mystery and into the realm of "unbelievability".
 
2. Don't solve the mystery completely in your ad.
   Never solve the mystery if you want a response. It's the mystery
   that gets them hooked and responding.

So why not give it a try. People love mysteries. You might be surprised
at the results that you might get! 

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>>Chucks' Ramblings<<

Make sure you check out our Killer Ad Articles Archive. Another 
source for learning how to "Create Ads That Pull Like Crazy".
<a href="http://unionez.net/adsezine/AdArtcle.html">http://unionez.net/adsezine/AdArtcle.html</a>

Need some great content for your Web Site? Check out the Weekly Tips
Graphic. Place it on your site and give your visitors a great ad 
writing tip that changes automatically each week. Keep them coming
back! Check it out at:
<a href="http://unionez.net/adsezine/Weektip.html">http://unionez.net/adsezine/Weektip.html</a>

Great Site For Testing Your Ads!
The Most Responsive SAFE OPT-IN List On The Internet!
Get your ads in front of 4500 anxious prospects twice
weekly for less than the cost of a couple of pizzas.
Join Today and start posting your ads by tomorrow.
<a href="http://www.smart-list.com/members/candlent">http://www.smart-list.com/members/candlent</a>

Are you Floundering?
Struggling to move forward with your online marketing effort?
Slow to act because you're not quite sure how to proceed?
Well relax? Become an Internet Warrior and move into Internet
marketing heaven! Here's what's in it for YOU:

http://thewarriorgroup.com/cgi-bin/whatsinside.cgi?4291CC
or
<a href="http://thewarriorgroup.com/cgi-bin/whatsinside.cgi?4291CC">warrior</A>

Read WHY others just like you have made that move: 

http://thewarriorgroup.com/cgi-bin/whatpeoplesay.cgi?4291CC
or
<a href="http://thewarriorgroup.com/cgi-bin/whatpeoplesay.cgi?4291CC">Warriors</a>

Can you really afford NOT to make that move Today?

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>>Featured Article<<

Words that Capture and Drag in Responses Like Crazy!

Emotional words and phrases will make your ads speak to the inner being
of your readers. Trigger their emotions and force them to react.
Webster's definition of emotions goes something likes this..
"Disturb, psychic and physical reaction subjectively experienced as
strong feeling and physiologically involving changes that prepare the
body for immediate vigorous "Action". Action is the key word here. If
you can force your reader to act, then you've accomplished your goal
with your ad.

Always use words and phrases in each part of your ad that will trigger 
the reader's emotions. Colorful words and phrases that paint a mental 
picture within the mind of your reader. Here are a few examples of what
I am taking about.

This product could make you beautiful again.
Or
This product could transform you into a stunning beauty.

Now notice the word *make* and the word *transform*. Make is an intellectual
word. Transform is an emotional word that paints a picture in the mind
of your reader. Also notice how *stunning beauty* sparks your imagination
and *beautiful* just leaves you uninterested. 

I challenge you to take the first step.
Or
I dare you to take the first step.

Challenge or dare which is the most powerful word. Which word really
creates a reaction within you?

How about the word Nude? Naked is a much more powerful word.

Words can be magic when used correctly. Learning how to substitute 
emotional words for technical words can increase your response rates
though the roof. Use this chart to find the emotion word substitute the
next time you sit down to compose your marketing materials. 

<a href="http://unionez.net/adsezine/Emotions.html">http://unionez.net/adsezine/Emotions.html</a>

Emotional words can transform good ad copy into great ad copy. Great ad
copy can make you rich.  

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>>Rate These Ads<<
These ads were submitted for rating by our subscribers. Check them out
and read how our subscribers rated these ads then take a look at your
own ads. 

Ad#1
====
FINALLY -relax and look forward to your financial future with complete
peace of mind. Heres why: the nation's biggest manufacturer of nutritional
supplements and vitamins (the 8th most recognized brand
name in America) has decided to invest in YOU. The more you earn,
the more they'll profit. That's why they'll pull out all the stops and do
everything necessary to help you build HUGE residual income.
http://www.healthyinvestments.com

Ad#2
====
$$$ MAKE BIG MONEY THIS WEEK!!! $$$ Easy turn-key business with
professional hands-on support! Weekly pay! You can make BIG
MONEY this week! My sponsor earned $1,600 her first week! You
can, too! Pull my fax-on-demand NOW: 1-403-934-6061 extension
570401#. Then call me TOLL-FREE: 1-877-489-3688.
http://www.primebuynetwork.com
If you join within the next 5 days, I'll submit your
PRIMEBUYNETWORK.COM ad to over 4,000 classified ad sites on the
internet, whenever you want, for FREE!
Don't wait! Start NOW!

Ad#3
====
FREE iPhones! ONE for you, FIVE to GIVE AWAY!
CAPTURE YOUR share of eCommerce with a Billion Dollar debt free company.
YOU be the provider of the Device, the Connection, AND the destination 
already documented to reside in the TOP 10% of eCommerce sites.
This is too BIG! Right Now, See the Presentation
<A HREF="http://dwp.bigplanet.com/westconnect">CLICK NOW!</A>
3 Minute Recording - Call 1-801-812-8240 PIN 46281#
If you don't find out, you won't be able to sleep until you do
===================================================================
Now here are the ratings by our subscribers
Go here to review how our ratings system works:
<a href="http://unionez.net/adsezine/Ratings.html">http://unionez.net/adsezine/Ratings.html</a>
===================================================================
Based on three participants:
**********************************************************************
Ad#1 - Overall Rating 10.3 (Not Ready Yet!)

Comments:
Needs a lot of work IMHO.
No real headline. "FINALLY" was a good catch word but no *meat* after.
Ad does not tell me what's in it for *me*. No power or action words used.

*********************************************************************
Ad#2 - Overall Rating 19.0 (Great Ad)

Comments:
I liked it.
Great Headline. The phrase *This Week* caught my attention.
Good first line of ad copy. The word *Easy* keeps me reading.
The last few lines could be combined within the body of the ad.
Could be re-phrased: "Discover How You Can Have Your Ad Blasted
To 4000 site FREE!"
Great call to action statements. 
*********************************************************************
Ad#3 - Overall Rating 19.6 (Almost A Killer Ad)

Comments:
Good Headline however, could be re-phrased
"6 FREE iPhones To Give Away, You Keep One!"
Good first line of ad copy.
Next Line of copy is a little vague. IMHO
Great use of power words and call to action statements
*********************************************************************
Thanks guys and girls for participating in our ads ratings system.  
We can all write Killer ads if everyone participates. There is no other place
where you can get your ads rated by real folks before you put them into
production. We'll all benefit and so will you. Go here to learn how to participate:
<a href="http://unionez.net/adsezine/Ratings.html">http://unionez.net/adsezine/Ratings.html</a> 
----------- 
>>Ad Writing Tools<<

Our Ad Writing Articles Archive
<a href="http://unionez.net/adsezine/AdArtcle.html">http://unionez.net/adsezine/AdArtcle.html</a>

Create Your Own Marketing Profile Statement On-Line
<a href="http://unionez.net/adsezine/Mprofile.html">http://unionez.net/adsezine/Mprofile.html</a>

List of Technical vs. Benefits Words
<a href="http://unionez.net/adsezine/Emotions.html">http://unionez.net/adsezine/Emotions.html</a>

Place This Weekly Ad Tips Graphic on Your Site and KEEP EM COMING BACK!
<a href="http://unionez.net/adsezine/Weektip.html">http://unionez.net/adsezine/Weektip.html</a> 

Our Past Issues Archive
<a href="http://unionez.net/adsezine/BackIsse.html">http://unionez.net/adsezine/BackIsse.html</a>
-----------

>>Great Places to Post Your Ads<<

Let us know your favorite advertising spots on the Internet. Include
the details of where, how and the results that you are getting. 
Here's one of my favorite spots.

Yoken Private Mailings
<a href="http://yoken.com/privatemailing.htm">http://yoken.com/privatemailing.htm</a>
Your ad mailed to over 3200 safe email addresses.
I have consistently gotten 2% or better on each ad that I have
submitted using this service. Cost is $18 per mailing.
-----------
>>Your Comments<<

Ok folks, Let me have it. I can take it. Send in your comments.
==========================================================
Send me your comment about this newsletter. 
<a href="mailto:editor@unionez.net?subject=comments">mailto:editor@unionez.net?subject=comments</a>
-----------
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-----------
>>Subscription Info<<

This newsletter is 100% opt-in. Here's the subscription info:

To subscribe just click on this link:
<a href="mailto:adstplc-subscribe@listbot.com">mailto:adstplc-subscribe@listbot.com</a>

or to unsubscribe just click on this link:
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-----------
>>What's Coming Up!<<

More great tips on how to test your ads for maximum results.

Don't forget to send in your ads for rating by our subscribers. These
ads will help us learn by example as we analyze each ad based on the
rating system described in this issue.

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LEGAL DISCLAIMER
Chuck Crawley accept no responsibility whatsoever for the content,
accuracy, or legality of any published articles, links, ads or other
content in this newsletter.

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The ADSTPLC Newsletter
Copyright 1999 All rights reserved

Chuck Crawley, Editor
<a href="mailto:editor@unionez.net">mailto:editor@unionez.net</a>
P.O. Box 1301
Yorktown, Va. 23692
757-490-5565