"The ADSTPLC Newsletter" >>----------------------<< The Newsletter that teaches and informs you on How to Create Ads That Pull Like Crazy. December 28, 1999 Volume 1 Issue #6 ------------ You are receiving this newsletter, ADSTPLC, because you have "Requested" subscription to this service. This newsletter Is 100% OPT-IN! Subscription details are found at the end. ------------ >>How to Succeed in Business Quote<< .if you have faith as small as a mustard seed... Nothing will be impossible for you. Matthew 17:20 ----------- >>Submit your ad for analysis<< Starting a new advertising campaign? Want to know how well your ad will pull? So, why not let our subscribers help you out! Submit your ad and let us analyze it for you. Great way to hit the streets running. In each issue we will be rating ads submitted by our subscribers. All ads that are rated 20 -25 points will be displayed in this section of our newsletter. To find out how to submit your ad for ratings just go to: http://unionez.net/adsezine/Ratings.html ----------- >>This Issue's Killer Ad Rated by Our Subscribers in the Last Issue<< FREE iPhones! ONE for you, FIVE to GIVE AWAY! CAPTURE YOUR share of eCommerce with a Billion Dollar debt free company. YOU be the provider of the Device, the Connection, AND the destination already documented to reside in the TOP 10% of eCommerce sites. This is too BIG! Right Now, See the Presentation CLICK NOW! 3 Minute Recording - Call 1-801-812-8240 PIN 46281# If you don't find out, you won't be able to sleep until you do >>In This Issue<< 1. Editors Corner 2. Health Tip 3. This Issues Ad Tip 4. Chuck's Ramblings 5. Featured Article 6. Rate These Ads 7. Your Ad Writing Tools 8. Great Places to Post Your Ads 9. Subscriber Comments 10. Subscription Info 11. Free Advertising 12. What's Coming Up ----------- >>Editors Corner<< Happy New Years to you all. With the "Grace of God" I know that you all will have a prosperous year 2000. Welcome to our new subscribers. If you haven't received a copy of our E-BOOK "The Internet Ads Tips Super Book", then go here now to get your copy. http://unionez.net/Ebook.html I have archived the back issues of ADSTPLC Newsletter. You can review them at: http://unionez.net/adsezine/BackIsse.html Congratulations Pam Mckinnis for being this months winner of our Free 333 minute Calling Card plus a personalize copy of "The Internet Ads Tips Super Book". Pam recommended 20 new subscribers during the month of December. Thanks Pam! With the upcoming millennium only a few days away you really need to think about what you plan to accomplish on the Internet during the year 2000. One thing that I've learned from operating my own home-based business though the years is this: "If YOU don't decide what you want to do in your life/business than Someone or Something else will!" As my mother always say "It's sad but true". You must decide what you want to accomplish and You must "make it happen". Learn to work smarter and you'll *feel* good about yourself. Slow down and take the time to plan what you want to accomplish. It seems hard to do at first but you'll be surprised at how easy it gets as you work at it. Take a good *hard* look at the product or service that you plan to market on the Internet next year. If you can answer these questions, I'd bet that you will have a prosperous year on the net. What is my product or service all about anyway? Why would anyone want to buy it? Who am I marketing my product to anyway? Where on the Net does this person hangout? What is the strongest benefit of my product that would make it irresistable to my target market? Who is my competition and what do they do that I don't? Am I really having fun doing this? The last question is the most important. If you are then great, but if you're not maybe you should re-group. Fun generates excitement and excitement stimulates the emotions. Have fun in the year 2000 and you'll increase your lifespan 10 folds. This weeks featured article by Mike Enlow is a great example of why most ads *don't* get read. Why? Check it out and find out. Win valuable gifts for recommending your friends and associates to our Newsletter. Here's how: http://unionez.net/adsezine/Recommed.html Make sure that you check out our subscriber's ad rating comments. Read these comments and learn how to improve your own ads. Want to have your ads analyzed for maximum responses? Then send them in so that we can rate them for you. See the "Ratings Section" to learn how. Your Editor Chuck Crawley mailto:editor@unionez.net ----------- >>This Issues Health Tip<< BEER..AND IT *WON'T* MAKE YOU GAIN WEIGHT Don't worry about beer expanding your waist: several studies have busted the beer-belly myth. "In general, it's the fattening snacks that are consumed with beer..like chips, nuts, chicken wings, burgers and fries..that cause the problem," says nutrition research Jim Hill, Ph.D. And several studies have showed those who drink beer every day are actually thinner than those who drink it only occasionally! ----------- >>This Issues Ad Tip<< "A Word Magnet That Attracts People" Use Advertising's most Magnetic word to draw attention to your ad. "SECRET". It's irresistible and not many can pass it up. To really hook'em also use quotation marks around your headline. A winning combination. "Revealed..The real Secret to success" ----------- >>Chucks' Ramblings<< "DON'T PAY TO SURF THE NET - LET IT PAY YOU." Better Yet, No Ads to Watch. Here's a rare opportunity for you to quickly and easily get Free Internet Access and Create Instant Cash Flow. Click Here To Get the Details Today. http://unionez.net/adsezine/Freeint.html?ADSEZINE Why Wait Click Now Make sure you check out our Killer Ad Articles Archive. Another source for learning how to "Create Ads That Pull Like Crazy". http://unionez.net/adsezine/AdArtcle.html Need some great content for your Web Site? Check out the Weekly Tips Graphic. Place it on your site and give your visitors a great ad writing tip that changes automatically each week. Keep them coming back! Check it out at: http://unionez.net/adsezine/Weektip.html Great Site For Testing Your Ads! The Most Responsive SAFE OPT-IN List On The Internet! Get your ads in front of 4500 anxious prospects twice weekly for less than the cost of a couple of pizzas. Join Today and start posting your ads by tomorrow. http://www.smart-list.com/members/candlent ----------- >>Featured Article<< "Internet Marketing Expert Can't Give Away $100 Bills" by Mike Enlow Yes the above statement is a true story. Most importantly to you is, *the fact* we couldn't even give away $100 bills on the internet. This incredible experiment reveals why most don't make money online and what you can do RIGHT NOW to change that and start profiting immediately. Here's what happened: We created a web site making a legitimate offer to give away free money, promoted it through search engines and newsgroups, and left the web site up for several months - but not a single person took us up on it. (This story does have a happy ending though - keep reading to find out!) What does this mean to you and your online business? If you are selling anything less attractive than free hundred dollar bills (and that's most everybody, by the way) then it is *critical* that you keep reading to learn the very big problems you face in order to make money online. Most People Don't Understand Just Exactly How Hard It Is To Make Money On The Internet - Or How Easy It Can Be IF You Do Everything Exactly Right Unfortunately, the plain truth is: it's hard to sell ANYTHING On The Internet! And if you don't mind my being blunt, I'm going to tell you the main reason why more people aren't buying from you: They Don't Believe One Darned Word You Say! Literally. They're sick of being lied to. Sick of being misled. Tired of outrageous offers, unsolicited email spam, products that don't work as advertised, and people who hide behind fake names and fake email addresses. And Here's The Problem: Even if you are selling the greatest, most effective, amazing product or service in the history of the world (even free $100 bills), I GUARANTEE you that whatever you are doing to establish your credibility right now isn't enough. You've got to BEND OVER BACKWARDS to prove that you and your offer are legitimate and believable, and it's likely that you're not doing even half of what you should do to maximize your sales. (Which is good news for you, because after reading this article you should be able to *instantly* increase the profitability of your website or online business. :-) Let me repeat that, because this is one of the most important things about selling on the internet that almost everybody is missing. . . You've Got To Bend Over Backwards To Prove That *YOU* And Your Offer Are Legitimate. You can blab on for hours about how great your product or service is, but without spending time establishing how trustworthy and legitimate YOU are, you won't make the sale. Let's take our attempt to sell $100 bills as an example. I'm going to dissect our ad and tell you everything that was wrong with it. Are you making any of these mistakes? (Here's the ad we ran on a Freeyellow free web site:) - - - - I'LL SEND YOU A $100 FOR FREE!!!! you just pay the cost of $10.95 to have it mailed to you by overnight delivery!! My supplies of these $100 bills are limited if I run out your order will not be processed so act now!!!!! Act now to get $100 (U.S. Currency) by overnite delivery!!!!!! WHERE ELSE CAN YOU GET $100 FREE? - - - - Would you take a free $100 bill if you read that ad? First off, let me ask you a question: If you knew for a fact that the above offer was legitimate and true in every way... How many $100 bills would you buy? (Dumb question, right?) Then why didn't people try to buy thousands of them? There's only one reason: The ad did not have credibility. And even though this example is on the "outside edge", the same problem exists in virtually every ad on the net. I'm here to tell you that no matter how well you think you've established your credibility in your current sales letter, you can do more - and doing so will put your sales through the roof! OK, what's wrong with the ad we ran? 1) Too many exclamation points. Makes it sound "hypish" and destroys credibility - without credibility, no sale. 2) We don't identify ourselves in the ad. That's a terrible mistake, and I don't just mean our company name... Any scam artist can register a fictitious business name, and they're easy to hide behind. Without a clear identity behind the offer - to defray any fears your prospects may have - even the best offer with a triple your money back guarantee means nothing... you won't get the sale. You should always have a "clear identity." You should have a phone number, address, and whenever possible a fax number. NEVER use hotmail, usa.net, or other throw-away free email addresses. Those who are out to scam you and run *almost always* use throw-away email addresses - free email addresses. At least with a legitimate ISP email account, the customer has some feeling you can be found if you turn out to be one of the "bad eggs" - a scam artist. 3) Need to give credentials. I should have established that I'm an expert in my field, should have listed famous and successful clients I've worked with ...you get the point. You must do everything you can to show your credentials, because that helps to build credibility. 4) Need testimonials. I should have listed happy customers of ours and happy people who had previously order $100 bills, using FULL names whenever possible, not initials. Testimonials are a great way to gain credibility. Even the weakest of testimonials can make a dramatic difference in your sales. HARVEST those like the golden nuggets they are... When a customer writes you saying nice things, *always* write back and ask, "Can I quote you on that?" - You'll be surprised how many say, "no problem" and this alone can make such a difference in your success you won't believe it until you've tried it. 5) Give full contact info like our business address and phone number to establish that we're "real people". There are many services where for a few dollars a month you can get a "one number for everything" services, taking both voice mail messages and faxes and forwarding them to you via email. 6) Here's a very important one: We need to explain WHY WE ARE DOING THIS. Lots of people miss this point. If I explain that we're giving away $100 bills as an experiment, or because I'm a wealthy philanthropist, etc., people understand what's going on, and there's a better chance they'll believe me. I hope these tips have been of use to you. If you put these concepts into action in your online marketing, you should easily be able to increase your sales. P.S. -Once we applied the credibility tactics I just listed, we "sold" a $100 bill to the very first person that we contacted. Yes, they *do* make a difference!! ### Mike Enlow is founder of the "Masters of Marketing Inner Circle," and specializes in unusual and low-risk methods for increasing your business, both offline and on. To get his free "Instant Cash Flow System" that earned him $37,000 in two weeks, go to: http://www.enlowcircle.com/go/fullstory ----------- >>Rate These Ads<< These ads were submitted for rating by our subscribers. Check them out and read how our subscribers rated these ads then take a look at your own ads. Ad#1 ==== THE MOST AFFORDABLE FULL SERVICE WEBHOSTING ON THE NET! Design and build your own 15 meg (unlimited pages) website! Save $1000's! State-of-the-art web building software, tutorials,plenty of Windows and Internet education! Easy and affordable! Extraordinary home-based business created instantly! Put YOUR Family or Business on the Net! Go to: www.skynary.com/ez2do4u *Free* Net Course, Web-Builder Tutorial and Web-Builder Demo just for visiting! or send a blank e-mail to: ez2do4u@SmartBot Pro.Net. Ad#2 ==== Toon it Up! Is there a game, or box office mega hit, and toys, hidden in your company's logo or products? If your company needs a little extra "KICK" you should take a closer look at how animation may just Revolutionize your company or business. To learn more about how animation can give you a little extra "KICK" Ask for your FREE Consultation today! E-mail sharon@npwt.net Phone 978-266-1562 Shar.E an independent rep. for an Emmy Award Winning Animation Studio Ad#3 ==== LocalHost - 2 Months FREE Web hosting!! Need a faster, more reliable host for your site? Need timely customer support from dedicated professionals ? All this PLUS online statistics, Front Page Support, Mailing Lists, 250Mg and many other features including affiliate and re-seller programs. LocalHost - Hosting Your Business Is Our Business! http://www.localhost.net.au/_cgi/ua/clickthru.cgi?id=ezineads mailto:sales@localhost.net.au =================================================================== Now here are the ratings by our subscribers Go here to review how our ratings system works: http://unionez.net/adsezine/Ratings.html =================================================================== Based on three participants: ********************************************************************** Ad#1 - Overall Rating 10.0 (Not Ready Yet!) Comments: Headline was targeted (Web Hosting Prospects) but contains a few unnecessary words. How about "Easy and Affordable Webhosting For Your Business". The following three sentences from the ad would tell it all very effectively. Easy and affordable! Extraordinary home-based business created Instantly. Put your Family or Business on the Net. Call to action statement does not create urgency to react. This ad can be revised by eliminating all the unnecessary words and become a great ad. Remember you need to tell me "What's in this for me?". ********************************************************************* Ad#2 - Overall Rating 10.0 (Not Ready Yet!) Comments: This ad is directed towards a business type audience. I gather that creating animation for company logos is the service. The headline is cute but is a little vague. Maybe it should say "Toon Up Your Company Logo". Now when I see this it will caught my eye because maybe I looking for some help with my company logo. The first line of the copy is a little confusing. I am not sure what this has to do with my company logo. The call to action statement is good as it is offering me free consultation. Good use of the words "You" and "Your". These are critical. I can see that the animation services offered for free can help to revolutionize my business but this ad need to be rewritten to make all the benefits crystal clear. ********************************************************************* Ad#3 - Overall Rating 16.0 (Almost A Killer Ad) Comments: Good headline. The "!!" at the end are not necessary. Why not try this issues ad tip and add quotations around your headline. First statement of copy contains a question. This is always very effective as long as you ask the *right* question. This one is right on target! The body of this ad has the classic *features* of this product listed. If you convert these features into emotional benefits, I'd bet you could increase your response by at least 50% or more. Maybe something like: "You'll get on-line tools that even the big boys would envy plus a great opportunity to make a little extra income." The call to action statement is not very urgent. Is there something on your site that I really need to see? Maybe you could use a little incentive to get me to click on your link. This is a good ad that could become a great ad with just a little tweaking. ********************************************************************* Thanks guys and girls for participating in our ads ratings system. We can all write Killer ads if everyone participates. There is no other place where you can get your ads rated by real folks before you put them into production. We'll all benefit and so will you. Go here to learn how to participate: http://unionez.net/adsezine/Ratings.html ----------- >>Ad Writing Tools<< Our Ad Writing Articles Archive http://unionez.net/adsezine/AdArtcle.html Create Your Own Marketing Profile Statement On-Line http://unionez.net/adsezine/Mprofile.html List of Technical vs. Benefits Words http://unionez.net/adsezine/Emotions.html Place This Weekly Ad Tips Graphic on Your Site and KEEP EM COMING BACK! http://unionez.net/adsezine/Weektip.html Our Past Issues Archive http://unionez.net/adsezine/BackIsse.html ----------- >>Great Places to Post Your Ads<< Let us know your favorite advertising spots on the Internet. Include the details of where, how and the results that you are getting. Here's one of my favorite spots. Yoken Private Mailings http://yoken.com/Profit$4You/candlent Your ad mailed to over 3200 safe email addresses. I have consistently gotten 2% or better on each ad that I have submitted using this service. Check it out Today. ----------- >>Your Comments<< Ok folks, Let me have it. I can take it. Send in your comments. ========================================================== Send me your comment about this newsletter. mailto:editor@unionez.net?subject=comments ----------- >>FREE Advertising in This Newsletter<< FREE DOWNLOAD - "MAKE YOUR SITE SELL!" Do YOU want to sell MORE from your Web site?... ... without having to spend an extra penny?... Download a FREE trial of "Make Your SITE SELL!" TODAY ... and start selling MORE from your site TOMORROW. http://www.praia.com/myss/ mailto:info244@smartbotpro.net ==================================================================== Attention Moms and Pops! Work from home; collect the income you deserve WITHOUT a second job. Our information will direct your energy on methods that make money. For immediate response by email send BLANK email to: 1899@SmartBotPRO.NET ==================================================================== Join GotoWorld and get paid to surf! It's a search engine and community like AOL, which pays me money to use their browser! You can start making money too! You have to check it out...It's Free To Join! http://www.GoToWorld.com/getpaid/default.asp?rid=1040362887 ==================================================================== Ready for a SERIOUS Home-Based Internet Business? NASDAQ 100 COMPANY Needs Leaders for Expansion Into eCommerce! Excellent Comm. & Overrides, STOCK OPTIONS, Tax Benefits, and FUN! Discover the Power of the Possibilities- Discover FREEDOM! Send for FREE REPORT mailto:ownyourlife@getresponse.com ==================================================================== "SARDINIA FREE INTERNET ADVERTISING" "Promoting Business On - Line is Free and easy " Sp@mming is the Newsletter of Sardinian Busy-People Send Your Free Ad to caracciolo@tiscalinet.it ===================================================================== TURN YOUR WEBSITE INTO A CASH MACHINE! We make it easy for you! Online business services, money making opportunities, free newsletter and marketing tips that will increase your profits! Visit: http://www.homebizlink.com ===================================================================== THIS DUMB LITTLE AD can put $200 in cash in your mailbox...EVERYDAY! This little cookie cutter spits out $20 checks... It's a 3-part automated system, consisting of a KILLER classified ad...a powerful one page sales letter, delivered by auto responder. And a QUALITY product, delivered to your customer by the company. You can set up today... and actually be getting checks mailed to you tomorrow. For complete details, send a blank email to: ===================================================================== ************ Straight Talk Newsletter ********************** Our focus is Internet marketing - what's good and what's not. We've researched web marketing the hard way so you don't have to. We're not afraid to speak the truth. Are you brave enough to listen? Subscribe today by sending a blank email to: straight-talk-subscribe@egroups.com or visit: http://www.merrymonk.com/maillist.html ===================================================================== ----------- >>Subscription Info<< This newsletter is 100% opt-in. Here's the subscription info: To subscribe just click on this link: mailto:adstplc-subscribe@listbot.com or to unsubscribe just click on this link: mailto:adstplc-unsubscribe@listbot.com ----------- >>What's Coming Up!<< More great tips on how to create ads that demand attention and drive your response rates though the roof. Don't forget to send in your ads for rating by our subscribers. These ads will help us learn by example as we analyze each ad based on the rating system described in this issue. ----------- LEGAL DISCLAIMER Chuck Crawley accept no responsibility whatsoever for the content, accuracy, or legality of any published articles, links, ads or other content in this newsletter. ----------- The ADSTPLC Newsletter Copyright 1999 All rights reserved Chuck Crawley, Editor mailto:editor@unionez.net P.O. Box 1301 Yorktown, Va. 23692 757-490-5565