"The ADSTPLC Newsletter" 
>>----------------------<<
The Newsletter that teaches and informs you on How to
Create Ads That Pull Like Crazy.


January 17, 2000
Volume 1 Issue #7

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>>How to Succeed in Business Quote<<

.if you have faith as small as a mustard seed...
Nothing will be impossible for you.

Matthew 17:20
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>>Submit your ad for analysis<<
Starting a new advertising campaign? Want to know how well your
ad will pull? So, why not let our subscribers help you out! Submit
your ad and let us analyze it for you. Great way to hit the streets
running. In each issue we will be rating ads submitted by our subscribers.
All ads that are rated 20 -25 points will be displayed in this
section of our newsletter. To find out how to submit your ad for
ratings just go to:
<a href="http://unionez.net/adsezine/Ratings.html">http://unionez.net/adsezine/Ratings.html</a>
-----------
>>******<<

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>>In This Issue<<

1. Editors Corner
2. Health Tip 
3. This Issues Ad Tip
4. Chuck's Ramblings
5. Featured Article
6. Rate These Ads
7. Your Ad Writing Tools
8. Great Places to Post Your Ads
9. Subscriber Comments
10. Subscription Info
11. Free Advertising
12. What's Coming Up
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>>Editors Corner<<

Welcome to our new subscribers. If you haven't received a copy
of our E-BOOK "The Internet Ads Tips Super Book", then go here now to
get your copy.

<a href="http://unionez.net/Ebook.html">http://unionez.net/Ebook.html</a>

I have archived the back issues of ADSTPLC Newsletter. You can review
them at:
<a href="http://unionez.net/adsezine/BackIsse.html">http://unionez.net/adsezine/BackIsse.html</a>

In my continuing effort to provide you with informative original content that
will help you to become *Killer Ad Writing Experts*, this issue will start a
4 part series entitled "An Ad Writing Campaign That Teaches You How.". This 
series will walk you though a *live* Internet ad writing campaign from start to
finish. 

Creating *magnetic* Internet ads and ad copy is paramount to generating income
with on-line marketing. By following an actual Ad Writing Campaign you can 
learn how to create those order pulling ads and ad copy step by step using
this ad campaign example as a guide. Once you've learned the steps, you'll realize
how easy it is to create ads that make money.

Part one of this series concentrates on building the product Marketing profile
statements. *The most important part of any marketing campaign.* We will 
define the most important aspects of the product used in this series. Just 
remember that I'm no "Marketing Guru". If we all participate in this exercise,
then we will all profit from the experience. Sending me your comments/suggestions
during this series of articles and I will post them in each issue. 
   
Win valuable gifts for recommending your friends and associates to our
Newsletter. Here's how:

<a href="http://unionez.net/adsezine/Recommed.html">http://unionez.net/adsezine/Recommed.html</a>

Make sure that you check out our subscriber's ad rating comments. Read 
these comments and learn how to improve your own ads. Want to have
your ads analyzed for maximum responses? Then send them in so that we
can rate them for you. See the "Ratings Section" to learn how.

Your Editor

Chuck Crawley
<a href="mailto:editor@unionez.net">mailto:editor@unionez.net</a>

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>>This Issues Health Tip<<

AVOID KID'S EAR PROBLEMS WHILE FLYING
Adults know to swallow frequently on take-offs and landings to
prevent ear problems. but children must be helped to do this,
says Ellen M. Friedman,M.D.,at Bayor College of Medicine in 
Houston. Try:

* Bottle- or breast feeding an infant or stimulating swallowing
  by placing drops of water on the tongue.
* Have small children drink liquids or chew on snacks. "But
  avoid giving them hard candy or gum," Friedman says.
  "Turbulence can cause the child to choke."

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>>This Issues Ad Tip<<

"Screaming Your Headlines Can Increase Your Response"

As Internet users we are all aware of the fact that 
*it is not nice* to type in *ALL CAPS*. This is considered
screaming on the net. However, if you are placing your ads
in Electronic Magazines (Ezines), then putting your ad 
headlines in a *screaming format* (ALL CAPS) will draw more
attention to your ad.

Also, centering your headline within the 65-70 character space
that is allowed for most Ezine ads will help to make your
ad *stand-out* and therefore give you an additional advantage.

Sometimes just a *little* change in your headline can increase
your response rates *though the roof*. 

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>>Chucks' Ramblings<<
     
Make sure you check out our Killer Ad Articles Archive. Another 
source for learning how to "Create Ads That Pull Like Crazy".
<a href="http://unionez.net/adsezine/AdArtcle.html">http://unionez.net/adsezine/AdArtcle.html</a>

Need some great content for your Web Site? Check out the Weekly Tips
Graphic. Place it on your site and give your visitors a great ad 
writing tip that changes automatically each week. Keep them coming
back! Check it out at:
<a href="http://unionez.net/adsezine/Weektip.html">http://unionez.net/adsezine/Weektip.html</a>

Great Site For Testing Your Ads!
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>>Featured Article<<

"An Ad Writing Campaign That Teaches You How - Part 1"

Your success with on-line marketing is totally dependent upon
your ad writing techniques. It doesn't matter if you are conducting
email advertising or web page advertising, the final out-come *always*
boils down to your ability to write the *right* words.

Web page advertising requires good solid content that *pulls* your 
visitors to your on-line ordering page. Great Webpage content is no more than 
the careful design of your page sub-headers (or Headlines) and your 
body content (or ad copy). These should all culminate with your *strong*
"Call to Action" statement. 

The point I'm trying to make here is that you need good solid ad writing
knowledge to *make the sale* with your on-line product or service. Don't
dismiss the fact that Internet ad writing and web page content writing are
not synonymous. All basic ad writing rules applies to both methods of marketing.
Learn the basics of good solid ad writing and apply them to whatever method you
use to market your product on-line and you will have *half* the battle won.

I recently started an advertising campaign to promote a product that I felt
could become a good moneymaker over time. I am inviting you to take an
*insiders* look at the step by step process involved in marketing this 
product. Am I a Marketing Genius? Well, I don't profess to be one but I'm
willing to take you along for the ride. Who knows! Maybe we'll learn something
along the way.

I chose a product with a MLM marketing plan that appeals to a mass market. 
With the Internet growing at such a phenomenal rate, adding a product
with a good solid MLM marketing plan to market on-line over the *long haul*
is a good bet and should be added to your income streams.

Having a thorough understanding of the product/service that you are marketing
is the most important part of being able to write magnetic ads and ad copy. Miss
this step and you're doomed for failure. The Marketing profile form on my 
site will help you to understand how to accomplish this task.

http://unionez.net/adsezine/Mprofile.html

The product that we will be utilizing in this process is a Free Internet Access
program called *VirtuallyFreeInternet*. Check it out at:

http://unionez.net/adsezine/Freeint.html?Ezine

Here's how I outlined the marketing profile for this product.

The Product:

A Free Internet Access provider account that allows the user to log-on to a
state-of-art Internet access service without having to deal with annoying ads or
pay-to-surf schemes. Rewards the user with a monthly income by providing an easy
to use compensation program for signing up friends and associates. 

Benefits the user by providing lifetime Internet access for free with minimum
effort. The unique 6-tier compensation plan provides a substantial monthly income
for the seasoned Internet marketer. This compensation plan will provide a monthly
income for each sign-up for as long as he continues to use the service. This unique
feature generates $60 per year per sign-up. 

Provides mass appeal because everyone who wants to get on the net has to sign-up
with an Internet provider. Eliminates the work involved with similar free Internet
access programs that require either dealing with annoying ads to watch or surfing
the net to get paid. 

The Target Person:

This program can be targeted to two different types of individuals. The casual
person who only wants to get *Free Internet Access* or the seasoned marketer 
who is looking for a program that can generate a full-time monthly income. Since
the initial sign-up is Free for the first 30 days, each target person has the
opportunity to get the service for Free without paying the $15 monthly fee. This
person can be found in all the usual Internet Marketing arenas.

Our marketing profile is complete. This information was complied by using the
marketing profile form that I mentioned earlier and studying the VirtuallyFreeInternet
program web page located at:

http://unionez.net/adsezine/Freeint.html?Ezine


The marketing profile information is invaluable if you want to create magnetic ads,
ad copy and web page content for your product or service. With this profile *in hand*
we have the information necessary to create an effective advertising campaign. Here
are the questions that we answered with our marketing profile:

What is it?
What does it do?
How can anyone benefit from using it?
What problems does it solve?
Why would anyone want to purchase it?

Who is the specific person who would be interested in it?
Why would this person be interested?
Where does this person hangout?
What specific problems does this product solve for this person?
Is the price right for this person?

In addition to the marketing profile information, I also went to the Web to find out
how many people were looking for this type of product. Goto.com has a Search 
Terms Suggestion form that you can use to find out how many searches were entered
into their search engine for specific search terms. Here's the URL:

http://inventory.go2.com/inventory/Search_Suggestion.jhtml

I entered the search phrase *free internet access*. The results revealed that
13593 searches had been made on this search phrase since December. This proves
that people are interested in this type of product.

The next phase of our marketing campaign will involved using the marketing
profile to build a product benefits list. We will *draw out* the emotional benefits
of this product for our target market. We will use this list to help us develop
the ad headlines and copy that we will need to advertise this product. I will be
continuing this series in the next issue so *stay tuned*. Your comments about this
series are welcomed.

-----------
>>Rate These Ads<<
These ads were submitted for rating by our subscribers. Check them out
and read how our subscribers rated these ads then take a look at your
own ads. 

Ad#1
====
Tired of promoting your business on-line?
Our proven website promotion packages will
save you both money and valuable time! To
start your campaign today visit us at
http://www.netnetcom.com/pr1001.shtml

Ad#2
====
Decorate your home w/breathtaking photography!
Artist captures nature scenic beauty US/Europe
Visit http://www.premierphotographer.com

Ad#3
====
FREE DOWNLOAD: "LEARN HOW TO MAKE YOUR SITE SELL"

Do YOU want to sell MORE from your Web site?...
...Revealed ... The real SECRET to SUCESS...
Download a FREE trial of "Make Your SITE SELL!" TODAY
... and start selling MORE from your site TOMORROW.

http://www.praia.com/myss/  mailto:info244@smartbotpro.net

===================================================================
Now here are the ratings for these ads.
Go here to review how our ratings system works:
<a href="http://unionez.net/adsezine/Ratings.html">http://unionez.net/adsezine/Ratings.html</a>
===================================================================
Based on three participants:
**********************************************************************
Ad#1 - Overall Rating 13.0 (Close But,Not Ready Yet!)

Comments:
Good headline. However, headline is a little too general in nature. Should
be targeted more towards "Web Site Promotion" person. Example:
"Has Your Website Traffic Come to a Standstill?"
First line of copy contains benefits to the reader. 
Ad is missing another *strong* "What's in this for me?" benefit statement.
Maybe you should Offer something "Free" to help entice a higher response.
*********************************************************************
Ad#2 - Overall Rating 13.0 (Not Ready Yet!)

Comments:
Headline is targeted towards homeowners. "Breathtaking Photography" sparks 
the emotions with a mental picture. Enhance this mental picture by adding a
personal touch for the targeted reader. Example:
"Breathtaking Photography To Beautify Your Home"
This ad could also use some type of "Free Offer" for responding. 
Maybe you should include a "special discount for Limited Time Only" offer. 

*********************************************************************
Ad#3 - Overall Rating 22.0 (Almost A Killer Ad)

Comments:
This is a great ad. The headline caught my attention with the "FREE DOWNLOAD".
The words "Learn" and "How To" are magnetic words. Great in headlines.
The first line of the copy ask the right question and directly tie into the
headline. Good use of Power words with a strong call to action. However, watch
your spelling. The word "SUCESS" is a "Bo Bo". 
*********************************************************************
Thanks guys and girls for participating in our ads ratings system.  
We can all write Killer ads if everyone participates. There is no other place
where you can get your ads rated by real folks before you put them into
production. We'll all benefit and so will you. Go here to learn how to participate:
<a href="http://unionez.net/adsezine/Ratings.html">http://unionez.net/adsezine/Ratings.html</a> 
----------- 
>>Ad Writing Tools<<

Our Ad Writing Articles Archive
<a href="http://unionez.net/adsezine/AdArtcle.html">http://unionez.net/adsezine/AdArtcle.html</a>

Create Your Own Marketing Profile Statement On-Line
<a href="http://unionez.net/adsezine/Mprofile.html">http://unionez.net/adsezine/Mprofile.html</a>

List of Technical vs. Benefits Words
<a href="http://unionez.net/adsezine/Emotions.html">http://unionez.net/adsezine/Emotions.html</a>

Place This Weekly Ad Tips Graphic on Your Site and KEEP EM COMING BACK!
<a href="http://unionez.net/adsezine/Weektip.html">http://unionez.net/adsezine/Weektip.html</a> 

Our Past Issues Archive
<a href="http://unionez.net/adsezine/BackIsse.html">http://unionez.net/adsezine/BackIsse.html</a>
-----------

>>Great Places to Post Your Ads<<

Let us know your favorite advertising spots on the Internet. Include
the details of where, how and the results that you are getting. 
Here's one of my favorite spots.

"Killer Ads are Worthless without Great Places To Display Them."

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   One Site, thousands of resources all at your fingertips.

The largest list of free classified ad sites on the net! 
*A Classified ad Broadcaster service, blasts your ad to over 800 sites! 
*A State by State classified ad listing (for low cost print advertising) 
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...and some pretty neat software that will do all the ad
...submissions for you! 

It's a package worth over $288.00...

...You'll NOT Believe the price

Check it out today!

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-----------
>>Your Comments<<

Ok folks, Let me have it. I can take it. Send in your comments.
==========================================================
Send me your comment about this newsletter. 
<a href="mailto:editor@unionez.net?subject=comments">mailto:editor@unionez.net?subject=comments</a>
-----------
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-----------
>>Subscription Info<<

This newsletter is 100% opt-in. Here's the subscription info:

To subscribe just click on this link:
<a href="mailto:adstplc-subscribe@listbot.com">mailto:adstplc-subscribe@listbot.com</a>

or to unsubscribe just click on this link:
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-----------
>>What's Coming Up!<<

Part 2 of the Series "An Ad Writing Campaign That Teaches You How". Learn how to
draw out the emotional benefits of your product/service from your marketing profile
statement. 

Don't forget to send in your ads for rating by our subscribers. These
ads will help us learn by example as we analyze each ad based on the
rating system described in this issue.

-----------
LEGAL DISCLAIMER
Chuck Crawley accept no responsibility whatsoever for the content,
accuracy, or legality of any published articles, links, ads or other
content in this newsletter.

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The ADSTPLC Newsletter
Copyright 1999 All rights reserved

Chuck Crawley, Editor
<a href="mailto:editor@unionez.net">mailto:editor@unionez.net</a>
P.O. Box 1301
Yorktown, Va. 23692
757-490-5565