"The ADSTPLC Newsletter" 
>>----------------------<<
The Newsletter that teaches and informs you on How to
Create Ads That Pull Like Crazy.


February 7, 2000
Volume 1 Issue #8

------------
You are receiving this newsletter, ADSTPLC, because you have
"Requested" subscription to this service. This newsletter
Is 100% OPT-IN!  Subscription details are found at the end.
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>>How to Succeed in Business Quote<<

.if you have faith as small as a mustard seed...
Nothing will be impossible for you.

Matthew 17:20
-----------
>>Submit your ad for analysis<<
Starting a new advertising campaign? Want to know how well your
ad will pull? So, why not let our subscribers help you out! Submit
your ad and let us analyze it for you. Great way to hit the streets
running. In each issue we will be rating ads submitted by our
subscribers. All ads that are rated 20 -25 points will be displayed
in this section of our newsletter. To find out how to submit your ad
for ratings just go to:

<a href="http://unionez.net/adsezine/Ratings.html">Rating</a>
or
http://unionez.net/adsezine/Ratings.html
-----------
INTERNET MARKETING SECRETS GONE MAD
Discover how you can get internet marketing secrets from the
Guru's at an Unheard of price. We reviewed this product and couldn't
believe it ourselves! Read our Free product review and find out for yourself.
Hurry, this is a Limited-Time offer. Just goto:
http://unionez.net/adsezine/Review01.html?Ezine

>>In This Issue<<

1. Editors Corner
2. Health Tip 
3. This Issues Ad Tip
4. Chuck's Ramblings
5. Featured Article
6. Rate These Ads
7. Your Ad Writing Tools
8. Great Places to Post Your Ads
9. Subscriber Comments
10. Subscription Info
11. Free Advertising
12. What's Coming Up
-----------

>>Editors Corner<<

Welcome to our new subscribers. If you haven't received a copy
of our E-BOOK "The Internet Ads Tips Super Book", then go here now to
get your copy.

<a href="http://unionez.net/Ebook.html">EBOOK</a>
or
http://unionez.net/Ebook.html

I have archived the back issues of ADSTPLC Newsletter. You can review
them at:
<a href="http://unionez.net/adsezine/BackIsse.html">Back Issues</a>
or
http://unionez.net/adsezine/BackIsse.html

In my continuing effort to provide you with informative original content that
will help you to become *Killer Ad Writing Experts*, this issue will continue
with part 2 of the 4 part series entitled "An Ad Writing Campaign That Teaches
You How". This series will walk you though a *live* Internet ad writing campaign
from start to finish. 

Part two of this series concentrates on *Extracting* the benefits of your
product/service from the Marketing profile statement that we developed in
part one of this series. You will learn how to build a Killer benefits list
that will help you in creating your ads, webpage content and sales letters for
any Internet Marketing Campaign. Use this information as a template to develop
your own Internet Marketing Campaign.

If you missed part one of this series, just go to the Ezine Archive at:
<a href="http://unionez.net/BackIsse.html">Back Issues</a>
or
http://unionez.net/adsezine/BackIsse.html
 
If we all participate in this exercise, then we will all profit from the experience.
Send me your comments/suggestions during this series of articles and I will post
them in each issue. 
   
Win valuable gifts for recommending your friends and associates to our
Newsletter. Here's how:

<a href="http://unionez.net/adsezine/Recommed.html">Recommend</a>
or
http://unionez.net/adsezine/Recommed.html

Make sure that you check out our subscriber's ad rating comments. Read 
these comments and learn how to improve your own ads. Want to have
your ads analyzed for maximum responses? Then send them in so that we
can rate them for you. See the "Ratings Section" to learn how.

Your Editor

Chuck Crawley
<a href="mailto:editor@unionez.net">Email</a>
or
mailto:editor@unionez.net

-----------
>>This Issues Health Tip<<

GIVE YOURSELF A QUICK FIBER BOOST...
...by switching from fruit juice in the morning to low-sodium
tomato or vegetable juice. They're loaded with vitamins and
minerals, and each serving contains up to 2 g. of fiber to 
help control your appetite and lower your risk of cancer and
heart disease.

-----------
>>This Issues Ad Tip<<

"Targeting Your Ads For Maximum Results"

So you've written a KIller Ad and placed it out on the Net but
your response rates are low or *non-existance*. Maybe you haven't
considered the Most Important element of effective marketing..

Your Target Audience.

Who are you marketing to anyway?

To get Maximum results from your Internet Marketing campaign you
*must* first determine who you are marketing to before you write
the first line of ad copy. The Internet offers a wide variety of
people with many different interest. Write your Ads to fit the target
market of the people who might be interested in your product.

A couple of years ago I decided to market a Web Hosting Service that 
I was using to host my own Software products Website. I knew that Web 
Hosting was a product that offered wide appeal. Anyone who wanted to
conduct business on the Internet needed a good reliable Web Hosting 
service.

This posed a big problem for me because the market for this type of
product was so large. I wanted to *carve out* a slice of this market
so that I could concentrate (Target) my marketing effort to this *little* niche. 

I also wanted to market to people whom I knew something about. This would
make it easier for me to develop the Ads and Ad copy to fit this *little*
niche market. 

In order to me to narrow down this huge market I needed to make of list of
the different types of people who might be interested in this type of product.
As I was doing a *brain dump* for this list it occured to me that one of my
favorite *pass-times* was bowling.

Since I've been bowling for over 20 years now, I knew a lot about bowlers. And
Guess What? Bowler's market on the Net too! I also knew that bowling was one of
the largest participation sports in the United States. What a great *niche market*
for me!

Man, did this make it easy for me to develop the marketing materials for this
advertising campaign. Here's Why:

1. I knew how bowlers think.

2. I knew where they *hung* out on the Internet.

3. I knew exactly how to write my ads, Webpage content and Sales letters to
   spark their interest.

4. I also knew what to offer them for Free to get them to response to my ads.

If your Internet Advertising campaign needs a little boost, maybe you should
think about creating your own *little* niche market. Narrow it down to the 
individual person. Try to market to people who you know something about. Once
you've completed this most important task, writing effective ads, ad copy,
webpage content and sales letters will *flow* from you with ease. 

-----------
>>Chucks' Ramblings<<
     
Make sure you check out our Killer Ad Articles Archive. Another 
source for learning how to "Create Ads That Pull Like Crazy".
<a href="http://unionez.net/adsezine/AdArtcle.html">Archive</a>
or
http://unionez.net/adsezine/AdArtcle.html

Need some great content for your Web Site? Check out the Weekly Tips
Graphic. Place it on your site and give your visitors a great ad 
writing tip that changes automatically each week. Keep them coming
back! Check it out at:
<a href="http://unionez.net/adsezine/Weektip.html">Week Tip</a>
or
http://unionez.net/adsezine/Weektip.html

Great Site For Testing Your Ads!
The Most Responsive SAFE OPT-IN List On The Internet!
Get your ads in front of 4500 anxious prospects twice
weekly for less than the cost of a couple of pizzas.
Join Today and start posting your ads by tomorrow.
<a href="http://www.smart-list.com/members/candlent">Smartlist</a>
or
http://www.smart-list.com/members/candlent
       
-----------

>>Featured Article<<

"An Ad Writing Campaign That Teaches You How - Part 2"

Part 2 of the series "An Ad Writing Campaign That Teaches You How"
will focus on how to *draw out* the emotional benefits of our
product/service to attract our target market. 

If you missed Part 1 of this series just go here to read it again.

http://unionez.net/adsezine/BackIsse.html
or
<a href="http://unionez.net/adsezine/BackIsse.html">Part 1</a>

Effective Ad copy requires that you answer two important questions
about your product/service to your prospect.

How are you solving one of my problems?

What's in this for me?

Our job then is to *extract* the answers to these questions from our 
marketing profile and convert these answers into *emotional* benefit
statements that will help sell our product/service.

Our product in this series is *VirtuallyFreeInternet* an Internet service
provider that's virtually free to join.

Go here to take a look:

http://unionez.net/adsezine/Freeint.html
or
<a href="http://unionez.net/adsezine/Freeint.html">Take a Look</a>

Let's answer these questions from our profile information.

(Free Internet Access is our product)

1. No monthly internet access charges being deducted from your credit
   card.
2. With the average cost of internet access at $15/month that's a savings 
   of $180 per year. What can you do with an extra $180 per year?
3. VirtuallyFreeInternet Internet Access is National which means that you 
   can login anywhere in the U.S. If you travel you can get free access
   where ever you go.
4. What happens if your current Internet provider goes down? Do you have
   a backup Internet Account? Wouldn't it be great to have a Free Backup?
5. You can test drive this service for the first 30 days for FREE. Find
   out for yourself if the service is satisfactory before you commit. 

(Get paid to sign-up for our product)

1. Anyone who surfs the Net has at least 3 friends who are also on the
   Net. I'd bet they would be interested in getting Free Internet Access.
2. Each signup nets you $60 per year for as long as they keep the
   service. Most people stay with their Internet Service Provider for at
   least a year.
3. Easy to promote both On-line and Off-line.
4. A product that has MASS appeal (millions are already on the Net with
   thousands signing on Everyday).
5. Why *create* a monthly bill when you can be *Paying off* your current
   bills with this product.
6. Get paid to surf without those annoying Ads to watch or pay-to-surf
   plans. Bring Three and It's Free.
7. Earn a complete 1 week paid vacation to Hawaii (Plane fare, Hotel,
   rental car and ($100 per day to spend). You deserve a Free Vacation.
8. Look at the numbers:
   
	#Signups	$$Per Month	$$Per Year
	   3		   15		    $180  (Yours Free)
	   5		   25		    $300
	  10		   50		    $600
	  15		   75		    $900
	  20		  100		    $1200
	  25		  125		    $1500
	  50		  250		    $3000  (plus $2500 bonus)
				 	 	 							
   How would you like a extra income of $300 - 3000 by next year?

You should notice that we extracted from our marketing profile the
*benefits* of this product not the *features*. Features are usually
technical in nature. Product features don't really answer the *two* most
important questions that you have to answer in order to attract prospects
to your product or service.

Benefits on the other hand should answer the question of "What's in this
for me?". Our goal in this exercise was to *extract* the benefits from
this product that would make this product attractive to our target market.
This benefits list will be used to develop our marketing campaign
materials. Our ads, webpage content and sales letters will be based on
this list.

Take a look at the benefits list and you will realize that creating ads
and ad copy from this list can be done quite easily. You should be able
to develop several headlines from each benefit in this list. These
headlines can also be used as subheaders for your webpage content as well.
A *bulleted* benefits list is also effective in sales letters and
webpage content. This benefits list will be your source.

This exercise is designed to help you develop the information that you
need to promote your product/service on the Net. If you want to be able
to write ad headlines, ad copy and webpage content that sells, then the
information in this exercise is where you should always start. You should
use the information in this series as a template to develop a market
profile and benefits list for your product or service.

The next step in our marketing campaign is crucial to developing *magnetic*
sales materials for your product/service. Keying in on your target market
will determine the direction of your marketing campaign. We will discuss
how to determine our target market in the next issue, so stay tuned.

Please send me your comments, suggestions or ideas about this series to:

mailto:editor@unionez.net?subject=Comments
or
<a href="mailto:editor@unionez.net?subject=Comments">Send Your Comments</a>

-----------
>>Rate These Ads<<
These ads were submitted for rating by our subscribers. Check them out
and read how our subscribers rated these ads then take a look at your
own ads.

** The Ads Submitted for Ratings Will Appear in the Next Issue.** 

===================================================================
Now here are the ratings for these ads.
Go here to review how our ratings system works:
<a href="http://unionez.net/adsezine/Ratings.html">Ratings</a>
or
http://unionez.net/adsezine/Ratings.html
===================================================================
** Ratings will Appear in the Next Issue**
**********************************************************************

*********************************************************************
Thanks guys and girls for participating in our ads ratings system.  
We can all write Killer ads if everyone participates. There is no other place
where you can get your ads rated by real folks before you put them into
production. We'll all benefit and so will you. Go here to learn how to participate:
<a href="http://unionez.net/adsezine/Ratings.html">Ratings</a>
or
http://unionez.net/adsezine/Ratings.html 
----------- 
>>Ad Writing Tools<<

Our Ad Writing Articles Archive
<a href="http://unionez.net/adsezine/AdArtcle.html">Articles</a>
or
http://unionez.net/adsezine/AdArtcle.html

Create Your Own Marketing Profile Statement On-Line
<a href="http://unionez.net/adsezine/Mprofile.html">Profile</a>
or
http://unionez.net/adsezine/Mprofile.html

List of Technical vs. Benefits Words
<a href="http://unionez.net/adsezine/Emotions.html">List</a>
or
http://unionez.net/adsezine/Emotions.html

Place This Weekly Ad Tips Graphic on Your Site and KEEP EM COMING BACK!
<a href="http://unionez.net/adsezine/Weektip.html">Weekly Tip</a>
or
http://unionez.net/adsezine/Weektip.html 

Our Past Issues Archive
<a href="http://unionez.net/adsezine/BackIsse.html">Back Issues</a>
or
http://unionez.net/adsezine/BackIsse.html
-----------

>>Great Places to Post Your Ads<<

Let us know your favorite advertising spots on the Internet. Include
the details of where, how and the results that you are getting. 
Here's one of my favorite spots.

"Killer Ads are Worthless without Great Places To Display Them."
=================================================================
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   One Site, thousands of resources all at your fingertips.

The largest list of free classified ad sites on the net! 
*A Classified ad Broadcaster service, blasts your ad to over 800 sites! 
*A State by State classified ad listing (for low cost print advertising) 
*Unlimited - Automated Search engine submissions (to 400+engines!) 
*A Custom Web Page you can design, with no programming experience 
*11,000 Newsletters, and 400 Free for All links 
*1000 " Order-Pulling" headlines 
*650 Hot Selling, royalty free informative reports  

...and some pretty neat software that will do all the ad
...submissions for you! 

It's a package worth over $288.00...

...You'll NOT Believe the price

Check it out today!

http://www.hitekhosting.net/cgi-bin/club_click.cgi?ID6402 
or 
<a href="http://www.hitekhosting.net/cgi-bin/club_click.cgi?ID6402">club</a>
------------
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<a href="http://yoken.com/Profit$4You/candlent">Yoken</a>
or
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Your ad mailed to over 3200 safe email addresses.
I have consistently gotten 2% or better on each ad that I have
submitted using this service. Check it out Today.
-----------
>>Your Comments<<

Ok folks, Let me have it. I can take it. Send in your comments.
==========================================================
Send me your comment about this newsletter. 
<a href="mailto:editor@unionez.net?subject=comments">Comments</a>
or
mailto:editor@unionez.net?subject=comments
-----------
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************ Straight Talk Newsletter **********************
Our focus is Internet marketing - what's good and what's not.
We've researched web marketing the hard way so you don't have
to. We're not afraid to speak the truth. Are you brave enough
to listen? Subscribe today by sending a blank email to:
  straight-talk-subscribe@egroups.com  or visit:
  http://www.merrymonk.com/maillist.html 
=====================================================================

-----------
>>Subscription Info<<

This newsletter is 100% opt-in. Here's the subscription info:

To subscribe just click on this link:
<a href="mailto:adstplc-subscribe@listbot.com">Subscribe</a>
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or to unsubscribe just click on this link:
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-----------
>>What's Coming Up!<<

Part 3 of the Series "An Ad Writing Campaign That Teaches You How". Learn how
to determine your target market and Maximize your advertising efforts.

Don't forget to send in your ads for rating by our subscribers. These
ads will help us learn by example as we analyze each ad based on the
rating system described in this issue.

-----------
LEGAL DISCLAIMER
Chuck Crawley accept no responsibility whatsoever for the content,
accuracy, or legality of any published articles, links, ads or other
content in this newsletter.

-----------
The ADSTPLC Newsletter
Copyright 1999 All rights reserved

Chuck Crawley, Editor
<a href="mailto:editor@unionez.net">mailto:editor@unionez.net</a>
P.O. Box 1301
Yorktown, Va. 23692
757-490-5565