"The ADSTPLC Newsletter" 
>>----------------------<<
The Newsletter that teaches and informs you on How to
Create Ads That Pull Like Crazy.


March 6, 2000
Volume 1 Issue #9

------------
You are receiving this newsletter, ADSTPLC, because you have
"Requested" subscription to this service. This newsletter
Is 100% OPT-IN!  Subscription details are found at the end.
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>>How to Succeed in Business Quote<<

.if you have faith as small as a mustard seed...
Nothing will be impossible for you.

Matthew 17:20
-----------

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>>In This Issue<<

1. Editors Corner
2. Health Tip 
3. This Issues Ad Tip
4. Chuck's Ramblings
5. Featured Article
6. Your Ad Writing Tools
7. Great Places to Post Your Ads
8. Subscriber Comments
9. Subscription Info
10. Free Advertising
11. What's Coming Up
-----------

>>Editors Corner<<

Welcome to our new subscribers. If you haven't received a copy
of our E-BOOK "The Internet Ads Tips Super Book", then go here now to
get your copy.

<a href="http://unionez.net/Ebook.html">EBOOK</a>
or
http://unionez.net/Ebook.html

I have archived the back issues of ADSTPLC Newsletter. You can review
them at:
<a href="http://unionez.net/adsezine/BackIsse.html">Back Issues</a>
or
http://unionez.net/adsezine/BackIsse.html

This Newsletter was developed as a tool to help you create the most
important Internet moneymaker of all, Killer Ads and Ad copy. If 
you expect to make money on-line this has to be your highest priority.

Your ads, web page content and sales letters must be effective in order
for you to survive on the Internet. Don't take them for granted. If there
really is a *secret* to making money on-line, then this is it. YOU can
take control of your own on-line marketing success by taking the time
necessary to learn how to create killer-marketing materials.

This week's featured article "15 Tips That Will Make Your Ads, Web Page Content 
and Sales Letters Rise Above the Crowd and Demand Attention!" can become your
stepping stone to this end result. Absorb each tip and incorporate it into
your marketing campaigns.

Hypnotic Writing - This issue's Ad Tip is an excerpt from one of my favorite
books by Joe Vitale. Learn how you can write copy that hypnotizes your
audience and forces them to obey your commands. This is POWERFUL stuff!

Don't forget to visit the "Killer Ad Site". Your personal reference site
for down-to-earth tips, tricks and resources on how to make your ads 
command attention.

http://unionez.net/adsezine/ADSTPLC.html

I have decided to discontinue the Ad Rating Analysis for lack of interest.
This was offered as a free service to our subscribers. If you think that
we should continue this service and *you would like to participate* just 
let me know. If enough of you are willing to review a few ads each month
and render your opinions, then, I will continue with this service.


 
Thanks again for your support.
  
Your Editor

Chuck Crawley
<a href="mailto:editor@unionez.net">Email</a>
or
mailto:editor@unionez.net

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>>This Issues Health Tip<<

HOW MUCH FIBER DOES *YOUR* CHILD NEED?
Add 5 to your child's age to find the grams she needs daily
to maximize her health, say experts at Baylor College of 
Medicine. A sliced banana at breakfast (2 g.); a sandwich on
whole wheat (4 g.) and an orange (3 g.) at lunch; and 3 
potato wedges with skin (2 g.) and half cup of peas at dinner
(2 g.) is enough for an 8-year-old.

-----------
>>This Issues Ad Tip<<

"Super Writing"
An Excerpt From the E-book - Hypnotic Writing
By Joe Vitale

"You are getting sleepier..sleepier..As I count backwards from 10 to 1,
you will feel your eyelids getting heavier...and heavier..." 

That’s the image you probably get when you think of hypnosis.  And you’re
right. Hypnosis is about getting you so relaxed your mind, especially your 
subconscious, is more receptive to commands.  Hypnosis is controversial
but effective.  It’s been around since the 1700’s, and for good reason.
It works.

But that’s not hypnotic writing. You don’t want your readers to fall asleep
and neither do I.  By "Hypnotic Writing" I mean writing that is
IRRESISTIBLE.  Writing that rivets your eyes to the page. Writing that is
so clear and concise and effective that you can’t resist reading all of it.
And more than that, hypnotic writing gets you to REMEMBER --- and act --- on
what you’ve read.  Hypnotic writing is spellbinding, unforgettable, and is
filled with imbedded commands. 

That’s a lot better than putting your reader to sleep, isn’t it? 

I believe you’ve come across hypnotic writing at one time or another.  Think
back to the last time you were totally focused on a letter or a book, did
you lose track of time?  Did someone call you but you didn’t hear them yell
out?  Were you so absorbed in your reading that nothing else mattered? 

Face it.  You were hypnotized.

I love hypnotic writing.  I LONG to read books that capture my attention
and won’t let go.  Actually, I don’t see enough writing of that caliber.
Have you? 

If you want to hold your reader’s attention, then you have to learn how 
to create "hypnotic writing".  That’s what this exclusive manual is all about.
My intention is to reveal --- for the first time anywhere --- the principles
and strategies that will transform your writings.  In an age when radio,
television, computer games, videos and movies are screeching for our 
attention --- and when there is more information than you can possibly
read --- you MUST learn to write material your readers can’t avoid. You don’t
have any other choice. 

With these hypnotic writing concepts in mind, you’ll begin to write memos,
letters, ads, reports, and yes --- even books --- that few can resist.  You will
be able to create MESMERIZING writing. You will become a SUPER WRITER!
You will be equipped to develop writing that outshines the competition and
dazzles your readers! 

"Hypnotic Writing" is a masterpiece for anyone who wants to create on-line
marketing materials that MAKES MONEY. I use it constantly and so should you.
To find out how you can get a copy for your Internet Marketing Toolbox,
just visit this site today.

http://foreverweb.com/cgi-foreverweb/hypnotic.cgi?IM11293

-----------
>>Chucks' Ramblings<<

Do you really know what ads are working for you?

Marketing and Advertising without testing is like target practice
with the lights off.  You don't know if you're hitting your target
or just shooting blindly into the wind like a mad man.

Here's a Free Ad Tracking Tool that just might zero you in on your
target market and put lots of cash in your pockets!

http://www.roibot.com/r.cgi?IM11293_ADSTPLC
     
Make sure you check out our Killer Ad Articles Archive. Another 
source for learning how to "Create Ads That Pull Like Crazy".
<a href="http://unionez.net/adsezine/AdArtcle.html">Archive</a>
or
http://unionez.net/adsezine/AdArtcle.html

Need some great content for your Web Site? Check out the Weekly Tips
Graphic. Place it on your site and give your visitors a great ad 
writing tip that changes automatically each week. Keep them coming
back! Check it out at:
<a href="http://unionez.net/adsezine/Weektip.html">Week Tip</a>
or
http://unionez.net/adsezine/Weektip.html

Great Site For Testing Your Ads!
Not only for testing but also a great place to MAKE SALES!

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or
http://www.smart-list.com/members/candlent
       
-----------

>>Featured Article<<

"15 Tips That Will Make Your Ads, Web Page Content 
and Sales Letters Rise Above the Crowd and Demand Attention!"

By Chuck Crawley

Tip 1 - Know your Product/Service

What are you selling anyway?

A Bookkeeping Service to process your accounting records.

Or

A Service that will REDUCE financial stresses and HELPS build Financial
FREEDOM.

Study your product/service and create an emotional benefits list that
you can incorporate into your ads, webpage content and sales letters that
*sell* your prospects.
 

Tip 2 - Write, walk away, Edit and Rewrite

When writing your promotional materials, never put your *first draft*
into circulation. Write a draft. Put it away for a while. Come back 
to it, edit and rewrite it. Put it away again for a while. Come back
and let someone else read it, then rewrite it again. You might be 
surprised at the results.


Tip 3 - Define your audience

Who are you marketing to anyway? If you're not absolutely sure than,
DO NOT promote your product or service until you do. Marketing in the
*blind* is the sure road to failure. 



Tip 4 - Tools to use

Simple tools can Make your promotional materials *Shine*. Here's a few
that you may already have lying around somewhere.

A Dictionary - use it to make sure that you spell all those words 
               correctly, your image with your prospective buyer may
               depend on it. (How have I done in this article?)
A Thesaurus  - great tool for finding that word that you just can't
               quite get. It's just on the edge of your mind but your
               mind just won't let it go.
A Quotes book- Quotes are great for making your promotional materials
               come alive. Use them to help emphasis important points
               in your writing.
 

Tip 5 - Create Great headlines

Before you write your headlines try this little technique.

First review your product benefits list. You do have such a thing
don't you? Next spend a few minutes reading great headlines from
magazines, books, Classified ads sites, Ezines, etc. Now sit down
and write your headlines, lots of them.

This little exercise will help your subconscious to create the Killer
headlines that will make you money. Try it out. IT WORKS!



Tip 6 - Use quotes

Use quotes around your headlines and sub-headers. This will make your
headlines stand out. It also adds a little personality to your writing.

"How to Use QUOTES in your HEADLINES to trick your Audience"

Sometimes, just a very minor change in your headline can increase your
response exponentially.

Tip 7 - Ask questions

Use a question in your headline, opening sentence of your ad copy and
in your web page content. Questions always get attention. Questions also
gets your audience involved in your copy. Make sure that your question
is relevant to your target audience.

Tip 8 - Use the MAGNETIC word HOW

Use one of the most magnetic words of all - "HOW". This word is 
irresistible. Use it often in your headlines, ad copy, Web page content
and sales letters. Use it in combination with other words to really get
attention. How to, How You, How I, How this, How money etc. It's
magnetic and will draw attention every time.

Tip 9 - Use the MAGIC word YOU

The word YOU is the single most powerful word that can be used in your
promotional material. If you're not using this word and using it often,
then you will are really *missing* the boat in your advertising campaigns.
Your mission, "should you decide to accept it", should be to involved
your audience in your copy. So, why not use the magic of the word YOU.


Tip 10 - Substitute words

Always substitute emotional words for technical words in your ad copy.
Before you put your ad, webpage or sales letter copy into production,
review every sentence and look for words that you can substitute for 
words that trigger the emotions. Here are a few examples.

    The word CREATE can be substituted for the word MAKE
    The words THERE'S MORE can be substituted for the word ADDITIONAL 
    The word TOUGH can be substituted for the word DIFFICULT
    The word WORRIED can be substituted for the word CONCERNED

Use emotional words everywhere in your copy and YOU will reap the 
monetary rewards.
 

Tip 11 - Eliminate words

Check every sentence of your copy and eliminate any words that are not
necessary. Your copy should always be short, benefits laden, compact
and to the point. It's not the length that counts but the impact of the
words that you use. Eliminate all those *dead* words and make your copy
come *alive*.

      This offer will create for you a gold mine that you can mine.
                                Or
            You can create a GOLD MINE that's yours to MINE.

Tip 12 - Know what you want them to do

It's amazing to me how so many ads failed at the most important selling
point, the call to action. Tell them EXACTLY what you want them to do. 
If you've done a good job at getting them to this point than show them
the way to your *most wanted response*. It's really quite simple.

Pick up the phone right now and call this number (999-999-9999).

To get started Today, just click on the link below. It's your ticket
to success.

Get on-board Today. Here's how:

Step 1 - Write down this Id number
Step 2 - Go to this Web page and Sign-up
Step 3 - Send a blank email to this email address
Step 4 - Call me at this number if you need help

You tell them exactly what to do and they will follow.


Tip 13 - Get a second opinion

I've made this mistake many times. I wrote my advertising copy, reviewed 
it myself, spell checked it and put it into production. The next week
when the ad came out in the Ezine, I was surprised. The copy was really
quite weak and my response was also. Always have a third party review 
your copy. Tell them what you are trying to accomplish and let them give
you their opinion. Try it the next time you write. You might be
surprised at the results.


Tip 14 - Make them SEE it

It's been proven time and time again that people buy based on emotions.
You must be able to *trigger* those emotions in your advertising copy.
Write so your audience can *see* themselves experience what you are
writing about. Use words that captives and triggers the *minds eye* and
you will get more sales.

Imagine driving to your bank next week with a box stuffed with $20 bills!  


Tip 15 - Put it in the right places

Great ads, webpage content and sales letters can become poor performers
when place in front of the wrong audience. Don't make this mistake. If
you are not sure who is your target person, then put a HOLD on your 
advertising campaign until you do. Define your target person and find
out where they hangout. Sometimes even poor copy can get *Great* results
when place in front of the *right* audience.

These tips are designed to help you get better results from your 
advertising campaigns. Use them as a guide to help you maximize your
time and efforts in your next advertising campaign.



-----------

>>Ad Writing Tools<<

Our Ad Writing Articles Archive
<a href="http://unionez.net/adsezine/AdArtcle.html">Articles</a>
or
http://unionez.net/adsezine/AdArtcle.html

Create Your Own Marketing Profile Statement On-Line
<a href="http://unionez.net/adsezine/Mprofile.html">Profile</a>
or
http://unionez.net/adsezine/Mprofile.html

List of Technical vs. Benefits Words
<a href="http://unionez.net/adsezine/Emotions.html">List</a>
or
http://unionez.net/adsezine/Emotions.html

Place This Weekly Ad Tips Graphic on Your Site and KEEP EM COMING BACK!
<a href="http://unionez.net/adsezine/Weektip.html">Weekly Tip</a>
or
http://unionez.net/adsezine/Weektip.html 

Our Past Issues Archive
<a href="http://unionez.net/adsezine/BackIsse.html">Back Issues</a>
or
http://unionez.net/adsezine/BackIsse.html
-----------

>>Great Places to Post Your Ads<<

Let us know your favorite advertising spots on the Internet. Include
the details of where, how and the results that you are getting. 
Here's one of my favorite spots.

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*A Custom Web Page you can design, with no programming experience 
*11,000 Newsletters, and 400 Free for All links 
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...and some pretty neat software that will do all the ad
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It's a package worth over $288.00...

...You'll NOT Believe the price

Check it out today!

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I have consistently gotten 2% or better on each ad that I have
submitted using this service. Check it out Today.
-----------
>>Your Comments<<

Ok folks, Let me have it. I can take it. Send in your comments.
==========================================================
Send me your comment about this newsletter. 
<a href="mailto:editor@unionez.net?subject=comments">Comments</a>
or
mailto:editor@unionez.net?subject=comments
-----------
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>>Subscription Info<<

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>>What's Coming Up!<<

More great ad tips, tricks and Usable advice on How You can CREATE
Ads that pull like CRAZY. Until next time.

-----------
LEGAL DISCLAIMER
Chuck Crawley accept no responsibility whatsoever for the content,
accuracy, or legality of any published articles, links, ads or other
content in this newsletter.

-----------
The ADSTPLC Newsletter
Copyright 1999 All rights reserved

Chuck Crawley, Editor
<a href="mailto:editor@unionez.net">mailto:editor@unionez.net</a>
P.O. Box 1301
Yorktown, Va. 23692
757-490-5565