"The ADSTPLC Newsletter" >>----------------------<< The Newsletter that teaches and informs you on How to Create Ads That Pull Like Crazy. May 12, 2000 Volume 1 Issue #11 ------------ You are receiving this newsletter, ADSTPLC, because you have "Requested" subscription to this service. This newsletter Is 100% OPT-IN! Subscription details are found at the end. ------------ >>How to Succeed in Business Quote<< .if you have faith as small as a mustard seed... Nothing will be impossible for you. Matthew 17:20 ----------- "The SECRET to Breaking Through the Online Marketing ROADBLOCK." ==================================================== #1 - Discover the *Two Words* that once revealed, can create for YOU a Money Machine that can not be Stopped. #2 - Why INFORMATION is King and How You can plug into it's potential. Free Report Reveals All. *Hot* off the presses. Get your copy Now! http://unionez.net/adsezine/Freegift.html?Ezine OR Gift >>In This Issue<< 1. Editors Corner 2. Health Tip 3. This Issues Ad Tip 4. Chuck's Ramblings 5. Featured Article 6. Your Ad Writing Tools 7. Great Places to Post Your Ads 8. Subscriber Comments 9. Subscription Info 10. Free Advertising 11. What's Coming Up ----------- ** Referral Ad ** Need your own product? Don't have any ideas? Get this FREE report. The One Thing That ANYBODY Can Sell Online. It's Free and it's HOT! http://www.buruseontheweb.com/theonething.htm >>Editors Corner<< Welcome to our new subscribers. If you haven't received a copy of our E-BOOK "The Internet Ads Tips Super Book", then go get your copy now. EBOOK Or http://unionez.net/Ebook.html I have archived the back issues of the ADSTPLC Newsletter. You can review them at: Back issues Or http://unionez.net/adsezine/BackIsse.html Killer Ad copy! What is it and how you can easily MASTER the Art is the focus of this issues Ad Tip. This information could totally change your outlook on your quest to become a successful Internet Marketer. Our Featured Article "Write for Success" by Darlene Bishop will teach you how to apply the principles of dressing professionally to writing. She will show you the steps that can make your writing a success every time. Don't forget to visit the "Killer Ad Site". Your personal reference site for down-to-earth tips, tricks and resources on how to make your ads Command Attention. http://unionez.net/adsezine/ADSTPLC.html?Ezine Learn how you can get your ad posted in this Newsletter for Free. Check out the placement of *Referral Ads* in this Newsletter. Yours could be in the next issue. http://unionez.net/adsezine/Recommed.html Thanks again for your support. Your Editor Chuck Crawley Email Or mailto:editor@unionez.net ----------- >>This Issues Health Tip<< LOOKING FOR ADVICE ON ALTERNATIVE MEDICINE? Whether you're taking echinacea to prevent colds or considering acupuncture, you can find a qualified professional who can help by calling the American Association of Oriental Medicine's hot line (88-500-7999). It will refer you to a licensed practitioner of alternative medicine or acupuncture in your area. ----------- >>This Issues Ad Tip<< Killer Copy - What is it and how you can MASTER the Art!. Killer copy is a phrase that you probably see in the Internet Marketing arena at lot. What exact is Killer Copy? Well first the word *Killer* is all wrong. Killer as defined by the Webster's Desk Dictionary goes something like this... "to cause to be destroyed, to defeat or veto, to cause to cease operating.". Not exactly what you want to do with your ads and Web Page content. So, let's redefine what Killer Copy is all about. We'll use the words "Persuasive" and "Irresistible". Persuasive means "to cause (a person) to do something by appealing to reason or understanding". Irresistible means "incapable of being resisted, extremely tempting or enticing". Now, Killer Copy is content that will cause a person to do something by appealing to reason and understanding. Creating content that a person is incapable of resisting. That's what I call Killer Copy! Persuasive Copy should be your MAJOR goal in your quest to make money on the Internet. Creating a Persuasive Ad leading to a Persuasive Web Page or Sales letter will literally make you rich overnight. Just imagine an Ad that draws hundreds of responses every time that it is placed in front of your target audience. The responses from this ad then leads to a Web Page or Sales Letter that produces sales like a cash generator. The reality of this scenerio is really not that far fetched! So how can you create Persuasive Copy for your product or service? The first step to creating Persuasive Copy is to KNOW your product or service. Take the time to really study your product or service. Extract the benefits of your product or service that makes it incapable of being resisted. What is it about your product or service that is extremely tempting or enticing? If you can't find these benefits in the product or service that you are presently promoting, then drop it and find one that does. Don't waste your time on a product or service that does not meet the qualification for Persuasive Copy. Why not CREATE your OWN product or service? The Ultimate product that contains all of the benefits of a Persuasive Copy definition. An Info product or a service that you are already familiar with or have some degree of expertise. With your OWN product you are in control. Sculpture it to fit the attributes of Persuasive Copy. Here's a tip on how you can learn how to write Persuasive Copy. Business Opportunity magazines are good sources of Persuasive Copy materials. Seek them out and read them several times a week. Reading Persuasive copy will *train* your mind to write irresistible copy. To reinforce this action you should also copy the material out in your own handwriting. Sounds like hard work but the rewards are overwhelming. Set aside a little time each week to teach your mind how to write Persuasive Copy. Killer Copy or Persuasive Copy, you decide. Start now to dedicate a majority of your Internet marketing time to learning how to create this Ultimate weapon. Now that you know what it's all about use this information to create copy that NO ONE can resist. ----------- Persuasive Copy Help Sources: "Killer Copy Tactics - The Course" You'll learn how to turn WORDS into CASH. Step by Step Interactive Multimedia Course that teaches you how. Info available at: http://www.roibot.com/kc.cgi?IM11293_KCEZINE "FREE REPORT - Hypnotic Writing" Learn How You can Write Copy That Few can RESIST! http://www.roibot.com/hw.cgi?IM11293_Hypezine Click NOW, and Get an Unfair ADVANTAGE, Today "Unleash the Most Powerful product that you NOW possess." YOUR OWN PRODUCT! Free report shows you how step by step. Info available at: http://www.roibot.com/w.cgi?IM11293_MYKSEZ ** Referral Ad ** Write101.com - Brings you Home Study Tutorials to improve your own writing skills or professional copy writing, editing and proof reading for your web pages, press releases, business reports, proposals and more. Present a professional image at all times. Visit: http://www.write101.com and browse articles on how to improve your writing and subscribe to FREE, weekly Writing Tips: mailto:WritingTips-subscribe@onelist.com?subject=Tips >>Chucks' Ramblings<< Do you really know what ads are working for you? Marketing and Advertising without testing is like target practice with the lights off. You don't know if you're hitting your target or just shooting blindly into the wind like a mad man. Here's a Free Ad Tracking Tool that just might zero you in on your target market and put lots of cash in your pockets! http://www.roibot.com/r.cgi?IM11293_ADSTPLC Make sure you check out our Killer Ad Articles Archive. Another source for learning how to "Create Ads That Pull Like Crazy". Archive or http://unionez.net/adsezine/AdArtcle.html Need some great content for your Web Site? Check out the Weekly Tips Graphic. Place it on your site and give your visitors a great ad writing tip that changes automatically each week. Keep them coming back! Check it out at: Week Tip or http://unionez.net/adsezine/Weektip.html Great Site For Testing Your Ads! Not only for testing but also a great place to MAKE SALES! The Most Responsive SAFE OPT-IN List On The Internet! Get your ads in front of 4500 anxious prospects twice weekly for less than the cost of a couple of pizzas. Join Today and start posting your ads by tomorrow. Smartlist or http://www.smart-list.com/members/candlent Place Your Ad for 2 Bucks Per Ezine MAXIMUM exposure for MINIMUM cost. PAA '2buck' An Ad - Partenon Ad Agency http://www.partenon.com/paa/?hop=novasof/paaads ----------- ** Referral Ad ** CAN YOU TRUST THEM ? Your employees, your daughter's new boyfriend, the babysitter, or maybe the mechanic working on your Porsche? Find out anything in just minutes from the Internet, in complete privacy. For details: http://www.roibot.com/w.cgi?R637_nd2k >>Featured Article<< Write for Success! © 2000 by Darlene Bishop/CheapEditing.com Whether you are a professional writer or write simply for your business and personal needs, the purpose in writing is always to elicit a response from your audience. That response could be a check from a publisher or an Ezine subscription from a web site visitor, but whatever it is, the goal is the same. Get them to read your writing and do what you want them to do. That's why, when I came across a web site with information on dressing for success while surfing the web recently, it occurred to me how much of this information can be applied to writing. That phrase -- Dress for Success -- has been around for so many years that it's become almost a cliché. Yet, the principles of dressing professionally still apply to the corporate world today. Some of those principles can be applied to writing, as well. The goal in dressing for success is to "put your best foot forward"... to leave people with the right impression of you, and to instill in them the confidence that you are able to do what you say, when you say, and to the best of your abilities. The idea is to get people to respond favorably toward you. Isn't your goal in writing the same? You write because you want people to trust you, to have confidence in you and to respond favorably toward you. Whatever you write, you want to leave your reader with the right impression. Whether you write for pay, to educate your audience, or to get someone to buy what you have to sell, the goal is to be perceived as successful, professional and trustworthy. So, how can you accomplish this? 1. Start with the basics. Just as a good wardrobe starts with basic pieces such as a wool blazer, skirt and slacks, good writing starts with the basics of good grammar, punctuation and spelling. These are the foundation of your writing skills. 2. Make sure your pieces fit well and are the best quality you can afford. Poor-fitting clothes leave an impression of sloppiness, laziness, and a lack of professionalism. Poorly-chosen words leave the same impression. Take the time to select the right words for the job and to get your message across in the most readable manner possible. Make your writing the best it can be. Your readers will notice the difference. 3. Expand your wardrobe over time. Just as you continue to add pieces to your wardrobe, continue to add to your writing skills. Read a book on writing well. Take a course. Start a journal. Continue to improve your skills. 4. Add quality accessories. A colorful scarf or a well-made brooch can dress up a plain suit, making it more lively and attractive. Quality sentences and well-written phrases make your writing more pleasing and enjoyable, as well. 5. As your wardrobe grows, add more original, quality pieces. When you begin to create a successful wardrobe, you start by acquiring the basic, necessary pieces to look mature and successful. Unless you're independently wealthy, you don't start out with a fully complete wardrobe. You build it over time, adding a little here, a little there, until you have created a good foundation that will serve you well in most every situation. Beginning to write is much the same. Unless you're a "born" writer -- and few of us are! -- you don't start out as a professional. You develop your writing wardrobe over time by increasing your knowledge, improving your vocabulary, and learning to apply new skills, until you realize one day that people have begun to perceive you as a professional who has the ability to handle most any writing situation. Dressing for success gives you confidence in yourself -- when you look professional and confident, people respond favorably to you. The same is true of writing for success... and it pays off in the form of more sales, more assignments and more positive feedback from your readers. ABOUT THE AUTHOR Darlene Bishop is a professional with over 16 years experience writing and editing Ezine and newsletters, press releases, web site content, sales letters, and much more, and is the author of numerous articles on a variety of topics. Visit her web site at http://www.cheapediting.com to learn more about professional editing at great prices. ----------- >>Ad Writing Tools<< Our Ad Writing Articles Archive Articles or http://unionez.net/adsezine/AdArtcle.html Create Your Own Marketing Profile Statement On-Line Profile or http://unionez.net/adsezine/Mprofile.html List of Technical vs. Benefits Words List or http://unionez.net/adsezine/Emotions.html Place This Weekly Ad Tips Graphic on Your Site and KEEP EM COMING BACK! Weekly Tip or http://unionez.net/adsezine/Weektip.html Our Past Issues Archive Back Issues or http://unionez.net/adsezine/BackIsse.html ----------- >>Great Places to Post Your Ads<< Let us know your favorite advertising spots on the Internet. Include the details of where, how and the results that you are getting. Here's one of my favorite spots. 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CALL family/friends NOW! http://www.chatoften It's a free call from my website! ----------- >>Subscription Info<< This newsletter is 100% opt-in. Here's the subscription info: To subscribe just click on this link: Subscribe or mailto:adstplc-subscribe@listbot.com or to unsubscribe just click on this link: Unsubscribe or mailto:adstplc-unsubscribe@listbot.com ----------- >>What's Coming Up!<< More great ad tips, tricks and Usable advice on How You can CREATE Ads that pull like CRAZY. Until next time. ----------- LEGAL DISCLAIMER Chuck Crawley accept no responsibility whatsoever for the content, accuracy, or legality of any published articles, links, ads or other content in this newsletter. ----------- The ADSTPLC Newsletter Copyright 1999 All rights reserved Chuck Crawley, Editor mailto:editor@unionez.net P.O. Box 1301 Yorktown, Va. 23692 757-490-5565