"The ADSTPLC Newsletter" 
>>----------------------<<
The Newsletter that teaches and informs you on How to
Create Ads That Pull Like Crazy.


June 17, 2000
Volume 1 Issue #12

------------
You are receiving this newsletter, ADSTPLC, because you have
"Requested" subscription to this service. This newsletter
Is 100% OPT-IN!  Subscription details are found at the end.
------------
>>How to Succeed in Business Quote<<

.if you have faith as small as a mustard seed...
Nothing will be impossible for you.

Matthew 17:20
-----------

Discover how to RECOVER from your online mistakes QUICKLY.
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All those affiliate programs you signed up for...
and you're STILL not making any money. Learn why you're
still struggling and HOW to RECOVER quickly. Free report
reveals the answers that you've been searching for. 
mailto:intprom-info4@online-venture.com?subject=RECOVER

>>In This Issue<<

1. Editors Corner
2. Health Tip 
3. This Issues Ad Tip
4. Chuck's Ramblings
5. Featured Article
6. Your Ad Writing Tools
7. Great Places to Post Your Ads
8. Subscriber Comments
9. Subscription Info
10. Free Advertising
11. What's Coming Up
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>> Editors Corner<<

Welcome to our new subscribers. If you haven't received a
copy of our E-BOOK "The Internet Ads Tips Super Book", then
go get your copy now.

<a href="http://unionez.net/Ebook.html">EBOOK</a>
Or
http://unionez.net/Ebook.html

I have archived the back issues of the ADSTPLC Newsletter.
You can review them at:

<a href="http://unionez.net/adsezine/BackIsse.html">
Back issues</a>
Or
http://unionez.net/adsezine/BackIsse.html

E-books as you probably know by now are invading the net
like "fire ants". My own personal download directory is full of
E-books. Some are very good and others are very bad. A couple
of weeks ago I ran across a real winner called
"Online Stealth Marketing" by Mike Enlow. This E-book is 
promoted as being worth $49 and let me tell you, it's worth
every penny but you can get a copy for Free at a special
download page that I created on my site.

If you're a "cheapskate" like me, then this E-book will be the 
greatest free offer that you will ever received via the Internet. So,
get your copy today and tomorrow you will have a "new" outlook
and how to *really* make money using the Internet.

http://unionez.net/cgi-bin/track/tracker.cgi?Ezine_Ebook

The Featured Article "Creating a FREE Report that will FORCE
your target market to want to POSSESS it" will teach you a 
"thing or two" about creating Free reports to maximize your 
marketing efforts.

Please take a moment to review my "revamped" Website. I
spent a ton of time redesigning it. Tell me what you think. Was it
really a waste of time or "what"?

http://unionez.net/adsezine/ADSTPLC.html?Ezine

Learn how you can get your ad posted in this Newsletter
for Free. Check out the placement of *Referral Ads* in
this Newsletter. Yours could be in the next issue.

http://unionez.net/adsezine/Recommed.html

 
Thanks again for your support.
  
Your Editor

Chuck Crawley
<a href="mailto:editor@unionez.net">Email</a>
Or
mailto:editor@unionez.net

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>>This Issues Health Tip<<

REDUCE THE RISK OF...STIES.
* Don't rub or touch your eyes with your hands. Doing so can
  introduce germs that can infect oil glands at the base of the 
  eyelashes, causing a swollen, red sty.
* Keep your lids clean by gently washing them with a drop of
  mild baby shampoo once or twice a week.
* Stay away from smoke-filled rooms to avoid irritating your 
   eyes.
* Use hypoallergenic cosmetics, such as those made by Almay
  or Clinique.
-----------


>>This Issues Ad Tip<<

8 Steps to Creating Killer Headlines 

It's no big secret that your headlines are the major reason
why your marketing materials ever get read or not. Just think of
your headlines as a traffic light. In order for you to force
the traffic to stop, your headline must turn RED forcing the
traffic to stop and read your information.

The real problem creating headlines for your ads is determining
which headlines will force your audience to STOP and smell the
sweet aroma of your offer. Therefore, you must test your headlines
out in the field and let your target audience "tell" you which 
headlines are going to be the most effective for your product or 
service.

Here are the steps.

1. You must write at least twenty headlines for your product or
    service.
2. Select the best 5 (in your opinion) 
3. Create a short ad copy that offers a Free report.
    Something like this:
    Click below to get a free helpful report that will show you
    how to make your online efforts a "joy" instead of a "pain".
    Place your URL Here
4. Attached each of your headlines to this same ad copy. 
5. Key each one of your ads for tracking purposes. 
6. Place your ads in Ezines with a subscription base
    of 20000 or higher and that target your product or service.
    A high "eyeball" count will get you a better base for your testing.
6. Collect the results from your tracking. 
7. Start over again with #5 above.
8. Compile your results after a couple a ad runs.

Your target market will let you know which one of the headlines is
the real *traffic stopper*. Now you have a Killer Headline in the 
makings. Use it to create a traffic jam.
----------

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>>Chucks' Ramblings<<

Do you really know what ads are working for you?

Marketing and Advertising without testing is like target
practice with the lights off.  You don't know if you're
hitting your target or just shooting blindly into the wind
like a mad man.

Here's a Free Ad Tracking Tool that just might zero you in
on your target market and put lots of cash in your pockets!

http://unionez.net/cgi-bin/track/tracker.cgi?Ezine_Tracker
     
Make sure you check out our Killer Ad Articles Archive. Another 
source for learning how to "Create Ads That Pull Like Crazy".
<a href="http://unionez.net/adsezine/AdArtcle.html">Archive</a>
or
http://unionez.net/adsezine/AdArtcle.html

Need some great content for your Web Site? Check out the Weekly
Tips Graphic. Place it on your site and give your visitors a great
ad-writing tip that changes automatically each week. Keep them
coming back! Check it out at:
<a href="http://unionez.net/adsezine/Weektip.html">Week Tip</a>
or
http://unionez.net/adsezine/Weektip.html

Great Site For Testing Your Ads!
Not only for testing but also a great place to MAKE SALES!

The Most Responsive SAFE OPT-IN List On The Internet!
Get your ads in front of 4500 anxious prospects twice
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Join Today and start posting your ads by tomorrow.
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Place Your Ad for 2 Bucks Per Ezine
MAXIMUM exposure for MINIMUM cost.
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-----------


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>>Featured Article<<

Creating a FREE Report that will FORCE your target market
to want to POSSESS it.

Information is the key reason why most people use the Internet.
The Internet is the greatest information resource that has ever
been created by man. The absolute best way to build traffic,
leads and sales for your product or service is to create an
information document that is beneficial to your target market.
You can present this information in the form of a Free report.

The key word here is Free. Free information directed to a targeted
market can generate a boatload of leads for your product or service.
Just use your marketing profile statement that lists all of the
emotional benefits of your product or service that will compel them
*crave* whatever your are offering.

What? You don't have a marketing profile, Shame on you.

Go here now to create one for your product or service. Marketing
your product without a marketing profile statement is like building
a house without a blueprint.You can't make money on the Internet
without it.

http://unionez.net/adsezine/Mprofile.html?Ezine

Ok, here's an example product and benefits list.

The Product - "Weight-Loss-In-A-Bottle"

The benefits list that you MUST develop BEFORE
you can start promoting this product (any product).

1.Reduce weight without exercise
2.Help reduce the urge to eat
3.Increases energy level
4.Revives self image
5.Make you feel young again 
6.Allow you to participate in more activities
7.Allow you to wear the clothes that you wore in your youth
8.Revives your sex life 
9.Increase your life span
10 Reduces depression and stress

Notice that the benefits list does NOT contain any technical 
statements about the product. These are all *emotional* benefits
that satisfy the "what's in this for me" questions that is critical to
attracting prospects to your product or service.

Now, wouldn't you want to BUY this product after reading this
list?

Your free report should be based on one of the benefits that you
created in your marketing profile. Just pick out one of the benefits
of your product or service and write a short two or three paragraph
statement that explains in a little more detail why this is beneficial
to your prospective customer. Look at #8 a free report on this
benefit would sell a ton of product!

The benefits list that we developed earlier contains ten compelling
reason why the "Weight-Loss-In-A-Bottle" product is a
must buy. Each of these benefits will become the source for the
free reports. You should use this list to create 10 free reports.
These 10 reports will act like "little magnets" to draw prospects to
your product. Why? It's really quite simple. Our benefits list were
developed specifically as emotional hooks that will attract our target
market. Use them to get a boatload of leads that convert into your
ultimate goal, Sales.

If you are skeptical about writing the free report yourself, then just
use the many resources available on the Internet. Use the search
engines to find information about your particular product or service.
I am sure that you will find enough information or even a ready-made
report that you can use as a source to put together your own
FREE reports.

Another great source for information is Ezines. Ezines are electronic
magazines or newsletter that are distributed for free everyday of the
week on the net. The great thing about Ezines is that they are
jammed packed with great articles on just about any subject that
you can name. These article or free reports can be used as a source
to help you put together your own free report in most cases.

Magazines that target your market can also be a great source to 
gather information for your free reports.

Your goal is to create or find information about your particular product
or service that would be beneficial to your target market. Anyone who
is interested in losing weight would gladly request a FREE REPORT
on this subject.

If you did a good job creating your *emotional* benefits list, then you
can create a headline for each of your reports from this list. Let's try this
with the list in our example above.

How to Reduce your weight WITHOUT exercising.
 
How to REDUCE the Urge to Eat Instantly.

Revive your Sex Life Now.

Again, your marketing profile statement is the key. 

You will need several of these reports to help you draw prospects into
your marketing machine. Collect or create as many as you can. Use
them on your Web Site, submit them to the search engines, put them
in your autoresponders, offer them as free giveaways and watch them
work for you just like "little" magnets.

These reports will be your drawing card to building a successful
online business. Start creating ours today.
-----------

>>Ad Writing Tools<<

Our Ad Writing Articles Archive
<a href="http://unionez.net/adsezine/AdArtcle.html">Articles</a>
or
http://unionez.net/adsezine/AdArtcle.html

Create Your Own Marketing Profile Statement On-Line
<a href="http://unionez.net/adsezine/Mprofile.html">Profile</a>
or
http://unionez.net/adsezine/Mprofile.html

List of Technical vs. Benefits Words
<a href="http://unionez.net/adsezine/Emotions.html">List</a>
or
http://unionez.net/adsezine/Emotions.html

Place This Weekly Ad Tips Graphic on Your Site and KEEP EM COMING BACK!
<a href="http://unionez.net/adsezine/Weektip.html">Weekly Tip</a>
or
http://unionez.net/adsezine/Weektip.html 

Our Past Issues Archive
<a href="http://unionez.net/adsezine/BackIsse.html">Back Issues</a>
or
http://unionez.net/adsezine/BackIsse.html
-----------

>>Great Places to Post Your Ads<<

Let us know your favorite advertising spots on the Internet. Include
the details of where, how and the results that you are getting. 
Here's one of my favorite spots.

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-----------


>>Your Comments<<

OK folks, Let me have it. I can take it. Send in your comments.
==========================================================
Send me your comment about this newsletter. 
<a href="mailto:editor@unionez.net?subject=comments">Comments</a>
or
mailto:editor@unionez.net?subject=comments
-----------


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-----------
>>Subscription Info<<

This newsletter is 100% opt-in. Here's the subscription info:

To subscribe just click on this link:
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>>What's Coming Up!<<

More great ad tips, tricks and Usable advice on How You can CREATE
Ads that pull like CRAZY. Until next time.

-----------
LEGAL DISCLAIMER
Chuck Crawley accept no responsibility whatsoever for the content,
accuracy, or legality of any published articles, links, ads or other
content in this newsletter.

-----------
The ADSTPLC Newsletter
Copyright 1999 All rights reserved

Chuck Crawley, Editor
<a href="mailto:editor@unionez.net">mailto:editor@unionez.net</a>
P.O. Box 1301
Yorktown, Va. 23692
757-490-5565