"The ADSTPLC Newsletter" 
>>----------------------<<
The Newsletter that teaches and informs you on How to
Create Ads That Pull Like Crazy.


March 31, 2001
Volume 1 Issue #14

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>>How to Succeed in Business Quote<<

.if you have faith as small as a mustard seed...
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Matthew 17:20
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>>In This Issue<<

1. Editors Corner
2. Health Tip 
3. This Issues Ad Tip
4. Chuck's Ramblings
5. Featured Article
6. Your Ad Writing Tools
7. Great Places to Post Your Ads
8. Subscriber Comments
9. Subscription Info
10. Free Advertising
11. What's Coming Up
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*************************************************************
>> Editors Corner<<

Welcome to our new subscribers. If you haven't received a
copy of our E-BOOK "The Internet Ads Tips Super Book", then
go get your copy now.

<a href="http://unionez.net/Ebook.html">EBOOK</a>
Or
http://unionez.net/Ebook.html

This week's Ad Tip will teach you how to use a Thesaurus
to pump up your ads and ad copy. It also will show you
how to download a free Thesaurus that you can put on
your desktop for easy access.

Our featured article is a continuation of the article
from the last issue on Google new AdWords program. Part
two of this article will walk you though the process of
actually using this program as a vehicle for testing
ad copy. If done correctly, this method can provide a
inexpensive testing ground for perfecting a Killer 
Ad. Testing you Ad Copy is critical to your success 
as an online marketer.

In the last issue I agreed to accept TWO-LINE ads from
our subscribers only. You will see that our subscribers
have done a great job with these TWO-LINERS. Please 
support them with your inquiries.

Please read the "Free Advertising" section of this 
Newsletter for the Ad Submission Rules before you 
submit your TWO-LINER.

Thanks again for your support.
  
Your Editor

Chuck Crawley
<a href="mailto:editor@unionez.net">Email</a>
Or
mailto:editor@unionez.net
-----------

>>This Issues Health Tip<<

THE BEST CHICKEN SOUP TO CURE A COLD

It doesn't have to be homemade to help ease symptoms;
a recent study showed that storebought brands of chicken
soup contain the same anti-inflammatory ingredients, and can
be just as effective at relieving stuffy heads, coughs and
sneezing as soups you've whipped up from scratch-if not
more so!
-----------


>>This Issues Ad Tip<<

How to Use a Thesaurus To Insert Power Into Your Ads

The written or spoken word is one of the most powerful
elements in today's sociality. If you don't believe it,
then just try this on for size. 

Greet your spouse with either of these phrases 
tomorrow morning.

Honey you sure look "AWSOME" this morning!

OR

Honey you sure look "AWFUL" this morning!

Your chose of words in this short sentence has the
power to "brighten" or "ruin" YOUR day as well as
your spouses.

Choosing the RIGHT words for your ads and ad copy can
have the same effect on your product's revenue stream.
A Thesaurus is one of the most powerful tools that you
can use to help make your marketing materials command
attention. Use a Thesaurus to substitute "weak"
un-emotional words for power packed emotional words.

Here's an example. Let's look at a simple headline.

"How to build a better Web Site"

The two *keywords* in this headline are "build" and
"better". Now let's check a Thesaurus for substitute
words. According to my Thesaurus the word "construct"
and "strengthen" can be substituted for "build". It
also suggest the word "superior" for the word "better".

Now let's substitute the keywords in the headline with
the words we extracted from the Thesaurus.

"How to CONSTRUCT a SUPERIOR Web Site"

Which of these two headlines would you use?

This little tip on substitution using a Thesaurus can
help you to "pump-up" your ads and ad copy with just 
a little assistance from a tool that you already possess.

If you don't have a Thesaurus in your bookcase, then
grab this one for free off the web.

http://www.wordweb.co.uk

Take the time to pump-up your ads and ad copy with a
Thesaurus and you might be shocked with the results.
----------
 
>>Chucks' Ramblings<<

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Do you really know what ads are working for you?

Marketing and Advertising without testing is like target
practice with the lights off.  You don't know if you're
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Make sure you check out our Killer Ad Articles Archive. Another 
source for learning how to "Create Ads That Pull Like Crazy".
<a href="http://unionez.net/adsezine/AdArtcle.html">Archive</a>
or
http://unionez.net/adsezine/AdArtcle.html

Need some great content for your Web Site? Check out the Weekly
Tips Graphic. Place it on your site and give your visitors a great
ad-writing tip that changes automatically each week. Keep them
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<a href="http://unionez.net/adsezine/Weektip.html">Week Tip</a>
or
http://unionez.net/adsezine/Weektip.html

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 All of the *Guru's* have built their profit centers
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 Learn How to possess it INSTANTLY. 
-----------

>>Featured Article<<

How to Use Google's New AdWords Program to Create
A Monster Ad for Your Product or Service. (Part TWO)

Here's how to use the Google AdWord program as a tool to
test your text ad:

If you didn't get part one of this article, just send an 
email to this autoresponder to get a copy now.

mailto:adwords1@unionez.net

First select a highly targeted keyword phrase for your
product or service. For example if you are selling bowling
balls, select a specific keyword phrase like "storm bowling
balls". Try to stay away from general keywords like "bowling
balls" or "bowling" as they will generate a ton of untargeted
impressions that will eat up your cost per impression and
your budget without giving you any targeted visitors to your
site.

Now, here's how to obtain keyword phrases for your product or
service. 

If you want to save time and spend a few bucks, the smart way,
then you should subscribe to WORDTRACKER. The Wordtracker site
will allow you to get targeted keywords based on your input of
related words or phrases for your specific product or service.
Once entered, the wordtracker program with extract ACTUAL keywords
or phrases from most of the major search engines that match
your input. The real power of WORDTRACKER is its ability to
show you the actual number of searches for each keyword /phrase
by search engine! It also shows you how competitive (# of 
sites that are fighting for each keyword /phrase) each keyword or
phrases will be and also a list of related keyword phrases that
are not so competitive.

A one-week subscription to WORDTRACKER only cost $19.95. That's
all the time you need to build a ton of targeted keyword phrases
for your product or service.

<A HREF="http://our.affiliatetracking.net/wordtracker/af.cgi?1344">
To learn more about Wordtracker, please click here</A> 

Goggles' ADWORDS program also has an excellent testing feature
that allows you to assign keyword phrases to your ad and it
calculates the approximate number of impressions (number of
times your ad will be displayed). This takes the guest work out
of knowing if your ad will receive any exposure. You can use
this feature to test different keyword phrases to find the best
combination for your product /service.

The key to selecting the best keyword phrases is to pick the
phrases that are very specific for your product /service and 
also not highly competitive with other text ads. For example,
if your ad is competing against 10 other ads for a specific
keyword phrase then your testing results will not be optimized.

After you have selected the keyword phrases that applies to your
product /service, just enter them into the goggle search page
and check if any other ads are also listed for that keyword /phrase.
You want to use the keyword phrases that have 2 or less 
competing ads to conduct your testing campaign.

Now that you have a list of tightly targeted, noncompetitive
keyword phrases, it's time to construct your ad. Goggle ADWORDS
allows you 4 lines plus a line for your products URL. Line 1
is designed for your ad headline and you only get 25 spaces to
use. Line 2 is designed for your ad body line and allows for
35 spaces. Line 3 is your call to action line and allows for
35 spaces. Line 4 is designed for your sites URL to be displayed
and the last line is designed for your URL link to your site.

Here's an example of what an ad would look like:

Make Any Diet Work
natural supplement converts
any diet into a fat burner
WWW.DIETING.COM
[your www link goes here]

The headline is the key to your ads success. You only have
twenty five space to work with so make it a real attention
getter. Design your headline to supplement the keyword phrases
that you selected. If you selected the keywords "diets that work"
or "natural diets", then you can see how the above headline
might be effective. However, only testing this headline will
tell the story here.

Since you are allowed three keyword phrases for your ad, then
you should write 10 different headlines for each keyword phrase.
Google AdWords program allows you to change your ad on the fly.
Use this feature to change your headline each day and track
the number of clickthru's to your site. For example if the
keyword phrases that you selected will get you 100 or more 
impressions per day, then changing your headline every 24 hours
should reveal to you which headline will draw in the optimal
responses to your ad. Remember to ONLY change the headline
during this testing phrases.

The second and third lines of your ad or body line is designed
to support your headline. It should force the reader to want
to read more of your ad. Insert a powerful emotional benefit
on this line. A compelling reason why they should want to 
click to get more information. Remember, the purpose of your
ad is to GENERATE CLICKTHRU'S. See how the above example 
accomplishes this purpose.

Make of list of 10 two line body text for each of your headlines.
Use the same testing techniques for these as you did with your
headlines. Again, when testing your body lines, DO NOT change
any other part of your ad text.

The forth line of your ad is designed to insert your sites
URL. If your sites URL is highly targeted (i.e. www.dietsnow.com)
then you should use it on this line of your ad. Otherwise, use
this line to insert an action statement like the example 
above (i.e. www.click-here.now).

The last line of your ad is designed to insert the URL that
will link back to your site. Make sure that you have some
type of tracking system in place to determine the activity
that is being produced from your ad. One way to do this is to
set up a special web page on your site just for this testing 
phrase. This will ensure that all the activity to this special
web page is being generated from your ad.

In order to make this an effective testing campaign you MUST
keep good tracking records. The Google ADWORDS program has
a built-in reporting system that will show you the total 
impressions and clickthru's for each of your ad campaigns.
Record these results along with the activity to your site daily
on a hand written form or spreadsheet. The results will reveal
to you headline and body text information that will make your
ad pull like crazy.

On the Internet your ads effectiveness will absolutely 
determine your success or failure in your Internet marketing
efforts. The techniques used in this article can be used
to ensure that your ads make you money with the Google ADWORDS
program as well as any other marketing arena where you might
participate. 

Does this seem like a lot of work?

Man, you bet it is, but well worth the effort. let's look at a
few of the side benefits that you will derive from this exercise.

1. You will have finally developed a Killer Ad that you can
   use in any of your Internet Marketing efforts.
2. You will have developed a tightly targeted list of keyword
   phrases that you can use to promote your web site in the
   search engine. Great for the pay-per-click search engine
   like GOTO.COM.
3. You will have developed tested killer headlines and body
   text that you can use to power up your sales letters,
   web pages and ezine advertising campaigns.
4. You will finally start to see revenue flow in from your
   marketing efforts. Highly targeted and tested power words
   and phrases will explode your bottom-line.
   
"The plans of the Diligent LEADS to PROFIT as surely as 
 HASTE leads to POVERTY." proverbs 21:5
 
 Be DILIGENT and put this plan into action today. 
-----------

>>Ad Writing Tools<<

How to turn WORDS into CASH
A MUST HAVE Interactive Course 
By the Worlds Greatest Copywriting Coach
Click Now to Get the Details
http://www.roibot.com/kc.cgi?IM11293

Our Ad Writing Articles Archive
<a href="http://unionez.net/adsezine/AdArtcle.html">Articles</a>
or
http://unionez.net/adsezine/AdArtcle.html

Create Your Own Marketing Profile Statement On-Line
<a href="http://unionez.net/adsezine/Mprofile.html">Profile</a>
or
http://unionez.net/adsezine/Mprofile.html

List of Technical vs. Benefits Words
<a href="http://unionez.net/adsezine/Emotions.html">List</a>
or
http://unionez.net/adsezine/Emotions.html

Place This Weekly Ad Tips Graphic on Your Site and KEEP EM COMING BACK!
<a href="http://unionez.net/adsezine/Weektip.html">Weekly Tip</a>
or
http://unionez.net/adsezine/Weektip.html 

Our Past Issues Archive
<a href="http://unionez.net/adsezine/BackIsse.html">Back Issues</a>
or
http://unionez.net/adsezine/BackIsse.html
-----------

>>Great Places to Post Your Ads<<

Let us know your favorite advertising spots on the Internet. Include
the details of where, how and the results that you are getting. 
Here's one of my favorite spots.

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------------

>>Your Comments<<

OK folks, Let me have it. I can take it. Send in your comments.
==========================================================
Send me your comment about this newsletter. 
<a href="mailto:editor@unionez.net?subject=comments">Comments</a>
or
mailto:editor@unionez.net?subject=comments
-----------
>>FREE Advertising in This Newsletter<<
** Two Liners Only ** ** Subscribers Only **
Submission Rules:

The Ad headline can not be longer than 55 characters
and the second line should only include the URL.

The Ad Must Be ONLY A Headline and A Link!
submit your Two Line Ad to:

mailto:editor@unionez.net?subject=TWOLINER

Ads must be received before the end of each month.
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>>What's Coming Up!<<

More great ad tips, tricks and Usable advice on How You can CREATE
Ads that pull like CRAZY. Until next time.

-----------
LEGAL DISCLAIMER
Chuck Crawley accept no responsibility whatsoever for the content,
accuracy, or legality of any published articles, links, ads or other
content in this newsletter.

-----------
The ADSTPLC Newsletter
Copyright 2001 All rights reserved

Chuck Crawley, Editor
<a href="mailto:editor@unionez.net">mailto:editor@unionez.net</a>
43 Ligon Place
Newport News, Va. 23608
757-874-4291