Are you using MAGIC words in your Online Marketing Campaigns?
What, magic words? You say.
Well, let's examine how this can work for you.
Webster defines Magic as...
"the use of various techniques, as spells, charms, etc.,
that presumably assure human control of supernatural
powers. any extraordinary or mystical influence, charm or
power."
Man, that says it all!
If you are to succeed Online you MUST be able to "assure human
control" in your ads, webpage content and sales letters.
Effective marketing in any arena has to take control of your target
audience in order to pull in the sales. After all, that's the name of
the game. Although you will not be *casting* spells, you must take
control of your audience's attention.
The Internet, on the other hand is the new marketing media where
the power of the written word is *King*. The spells and charms that
you cast must be in the form of POWERFUL words and phrases. The magic
is in the words that you use and how you use them.
"What's in this for me?"
This is the question that you must always answer in your advertising
content. Satisfy this question up-front and you'll on your way to stardom
(that's money in bank). Accomplish this task by using the MAGIC words
to *link* audience into your ads, webpage content and sales letters.
So what are these magic words anyway?
Actually it's really two magic words.
"YOU" and "YOURS"
You are the most important person involved in this article. The word
"you" is why I am writing this article. Use it in your headlines, ad
copy, webpage content and sales letters. Using these magic words will
help you to get your audience *involved* in your marketing materials.
These magic words really *speak* to the inner being of your audience
and put them at ease.
As simple as this may seem, these Magic words are often omitted from
much of the marketing materials that I see *flowing* around the Net.
A couple of days ago I was browsing though the AOL classifieds and you
wouldn't believe what I discovered! Of the first 100 ads that I scanned,
only 23 contained the Magic words in the headlines. That's only 23%!
Did I see your ad in that listing?
Have you checked your headlines lately?
Here's a few examples of the ad headlines that I saw in the AOL
classifieds and how I would use the *MAGIC* words to improve them.
As Listed:
Cash in on E-commerce Now!
Could be:
How YOU can Cash in on E-Commerce Now!
======================================
As Listed:
How to find U-N-C-L-A-I-M-E-D $$$.
Could be
How You can find U-N-C-L-A-I-M-E-D $$$
======================================
As Listed:
Make money giving away FREE stuff!
Could be
You can Make money giving away FREE stuff!
=======================================
Man, I wish I had the time to test the results of these changes!
So if you're wondering why your ad headlines, ad copy, webpage content
or sales letters are not working, then just maybe you're not "making
use of the various techniques that presumably assure human control".
Use the MAGIC words often in your marketing materials and..
YOU
Can drive your response rates though the roof!
This article was written by Chuck Crawley, home-based business owner
for the last 12 years and editor of the "ADSTPLC Newsletter". The only
Free Newsletter that is dedicated exclusively to teaching and informing
it subscribers on how to create ads and ad copy that pull like crazy.
Stop by,subscribe, and pickup the FREE E-book "The Ad Writing Tips
Super Book". Just goto:
Subscribe