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How to Use Google's New AdWords Program
First select a highly targeted keyword phrase for your product or service. For example if you are selling bowling balls, select a specific keyword phrase like storm bowling balls. Try to stay away from general keywords like bowling balls or bowling as they will generate a ton of untargeted impressions that will eat up your cost per impression budget without giving you targeted visitors to your site.
Here's how to obtain keyword phrases for your product or service.
If you want to save time and spend a few bucks, the smart way, then you should subscribe to WORDTRACKER. The Wordtracker site allows you to get targeted keywords based on your input of targeted words or phrases for your specific product or service. Once entered, the wordtracker program with extract actual keyword or phrases from most of the major search engines that match your input. The real power of WORDTRACKER is its ability to show you the actual number of searches for each keyword/phrase by search engine! It also shows you the competitive level (# of sites that are fighting for each keyword /phrase) each keyword. A one-week subscription to WORDTRACKER only cost $19.95. That's all the time you need quickly build a ton of targeted keyword phrases for your product or service.
To learn more about Wordtracker, please click here
Goggles' AdWords program also has an excellent testing feature that allows you to assign keyword phrases to your ad and calculate the approximate number of impressions (number of times your ad will be displayed). This takes the guesswork out of knowing if your ad will receive any exposure. You can use this feature to test different keyword phrases to find the best combination for your product /service.
The key to selecting the best keyword phrases is to pick the phrases that are very specific for your product/service and also not highly competitive with other text ads. For example, if your ad is competing against 10 other ads for a specific keyword phrase then your testing results will not be optimized.
After you have selected the keyword phrases that apply to your product /service, just enter them into the goggle search page and check if any other ads are also listed for that keyword /phrase. You want to use the keyword phrases that have 2 or less competing ads to conduct your testing campaign.
Now that you have a list of tightly targeted noncompetitive keyword phrases, it's time to construct your ad. The Goggle AdWords program allows you four lines plus a line for your products URL. Line one is designed for your ad headline and you only get 25 spaces to use. Line two is designed for your ad bodyline and allows for 35 spaces. Line three is your call to action line and allows for 35 spaces. Line 4 is designed for your site's URL to be displayed and the last line is designed for the URL link to your site.
Here's an example of what an ad would look like:
The headline is the key to your ad's success. You only have twenty-five spaces to work with so make it a real attention getter. Design your headline to supplement the keyword phrases that you selected. If you selected the keywords diets that work or natural diets, then you can see how the above headline might be effective. However, only testing this headline will tell the story here.
Since you are allowed three keyword phrases for your ad, then you should write 10 different headlines for each keyword phrase. Google AdWords program allows you to change your ad on the fly. Use this feature to change your headline each day and track the number of clickthru's to your site. For example if the keyword phrases that you selected will get you 100 or more impressions per day, then changing your headline every 24 hours should reveal to you, which headline will draw in the optimal responses to your ad. Remember to ONLY change the headline during this testing phrase.
The second and third lines of your ad or bodyline are designed to support your headline. It should force the reader to want to read more of your ad. Insert a powerful emotional benefit on this line. Make it a compelling reason why they should want to click to get more information. Remember, the purpose of your ad is to GENERATE CLICKTHRU'S. See how the above example accomplishes this purpose.
Make a list of 10 two-line body text lines for each of your headlines. Use the same testing techniques for these as you did with your headlines. Again, when testing your bodylines, DO NOT change any other part of your ad text.
The fourth line of your ad is designed to insert your sites URL. If your site URL is highly targeted (i.e. www.dietsnow.com) then you should use it on this line of your ad. Otherwise, use this line to insert an action statement like the example above (i.e. www.click-here.now).
The last line of your ad is designed to insert the URL that will link back to your site. Make sure that you have some type of tracking system in place to determine the activity that is being produced from your ad. One way to do this is to set up a special web page on your site just for this testing phrase. This will ensure that all the activity to this special web page is being generated from your ad.
In order to make this an effective testing campaign you MUST keep good tracking records. The Google AdWords program has a built-in reporting system that will show you the total impressions and clickthru's for each of your ad campaigns. Record these results along with the activity to your site daily on a hand written form or spreadsheet. The results will reveal to you headline and body text information that will make your ad pull like crazy.
On the Internet your ads effectiveness will absolutely determine your success or failure in your Internet marketing efforts. The techniques used in this article can be used to ensure that your ads make you money with the Google AdWords program as well as any other marketing arena that you might participate.
Does this seem like a lot of work?
Man, you bet it is, but well worth the effort. Besides from the fact that you will make your Google AdWords campaign a success (i.e. make yourself more money), let's look at a few of the side benefits.
Be DILIGENT and put this plan into action today.
Get the full details at:
Once you get there, just click on the GOOGLE ADWORDS link.
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